Associate Director, Worldwide Growth Marketing

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About the role:

The Associate Director, Worldwide Growth Marketing is responsible for delivering omnichannel demand generation results, leading teams across brand activation, digital marketing, demand programs, and digital experiences. The role owns global growth marketing planning, execution, measurement, and performance management, and works in close partnership with Product Marketing, Sales, and Field Marketing to accelerate business impact.
Operating within the Waters Biosciences marketing model, this role sets global frameworks and guardrails while enabling Regional teams to localize and execute effectively in market.

Key responsibilities include:

Growth Marketing Strategy & Governance & Leadership

• Define and own worldwide growth marketing strategy aligned to pipeline, revenue, and ROI goals 

• Establish standards for campaign design, channel mix, digital experience quality, and measurement 

• Set priorities and operating rhythms across segments and regions 

• Develop and maintain a high-performing team with the ability to lead in a matrixed environment to expand capabilities

Campaigns, Demand & Digital Execution 

• Lead integrated, multi‑channel demand generation campaigns 

• Partner with Product Marketing to translate positioning into scalable growth programs 

• Enable Regions with clear playbooks and frameworks for local execution 

Performance Marketing & Digital Experience 

• Own global strategy for SEO/SEM, paid media, social, and performance optimization 

• Set standards for web and conversion‑path effectiveness and ongoing optimization 

• Drive continuous improvement through testing and performance insights 

Platforms, Events & Commercial Partnership 

• Provide leadership for marketing automation and campaign operations (Marketo) 

• Lead global tradeshow and event activation with measurable ROI expectations 

• Partner with Sales on lead quality, pipeline contribution, and conversion outcomes 

Required education and experience:

• Bachelor’s Degree

• At least 8 years of experience in growth marketing, demand generation, brand, or digital marketing 

• Experienced leader with the ability to inspire and build effective teams

• Strong understanding of multichannel B2B marketing, digital channels, and automation 

• Proven ability to manage performance through data and ROI 

• Strong executive communication and stakeholder‑management skills 

Preferred qualifications:

• Master’s Degree

• Experience operating at worldwide or global scale 

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - Milpitas 135

Additional Locations

USA CA - San Diego (BDB)

Work Shift

NA (United States of America)

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$168,000.00 - $268,800.00 USD Annual