Marketing CRM Campaign Planning & Delivery Manager

Marketing CRM Campaign Planning & Delivery Manager What you will do Lets do this. Lets change the world. In this vital role you will be responsible for translating campaign requirements into actionable plans for Salesforce Marketing Cloud execution and alignment. This role collaborates closely with cross‑functional teams to ensure effective campaign operations and execution, while ensuring efficiency and adherence to platform best practices. Operationalize Campaigns Foster strong relationships with cross‑functional teams (e.g., Commercial Data & Analytics, Marketing Tech etc.) to ensure alignment and smooth progression across all stages of campaign execution Implement end‑to‑end execution of customer engagement plans related to email and SMS across platforms and capabilities Work closely with the Amgen India team to drive timely and quality campaign execution Document and Translate Campaign Requirements Serve as the primary contact for brand marketing teams to translate business requirements into executable SFMC journeys and automation workflows Coordinate and lead weekly meetings with assigned brand leads to ensure transparent communication on initiative status, impediments and decisions needed Participate in any brand related workshops as required to provide expertise on CRM related processes and standards Collect and document campaign journeys for transition to our Amgen India colleagues for development Understand brand customer strategies across all channels, ensuring alignment of the key requirements needed to execute cohesive omnichannel campaigns Submit any cross‑functional work through the proper prioritization processes Campaign Operations and Platform Support Be expert in and manage ongoing campaign operations across ecosystem delivery platforms, including Salesforce Marketing Cloud (SFMC) Work with Amgen India colleagues to support standard activation processes Collaborate closely with Capability Managers to ensure campaign builds align with standardized frameworks, governance policies, and approved data models Escalate, coordinate, and communicate deviations from expected campaign behavior with the brand and cross functional development teams to ensure timely resolution Track Operational Performance Support operational reporting and tool efficiency/effectiveness KPIs and reporting (not including customer success measurement) Socialize results and instill understanding of what constitutes successful operations across tools Enforce Platform Standardization and Governance Best Practices Ensure adherence to platform standards, workflows, and integration protocols to maintain consistency, scalability, and operational efficiency across all campaigns Conduct regular audits and reviews of campaign processes to identify opportunities for improvement, ensuring campaigns align with industry‑leading best practices Support the Activation Team — Director in ensuring platform capabilities are fully utilized and optimized for maximum impact What we expect of you We are all different, yet we all use our unique contributions to serve patients. The CRM Campaign Planning & Delivery lead we seek is a collaborator with these qualifications. Basic Qualifications Doctorate degree and 2 years of commercial or medical operations, information sciences, and/or project management experience Masters degree and 4 years of commercial or medical operations, information sciences, and/or project management experience Bachelors degree and 6 years of commercial or medical operations, information sciences, and/or project management experience Associate's degree and 10 years of commercial or medical operations, information sciences, and/or project management experience High School Diploma / GED and 12 years of commercial or medical operations, information sciences, and/or project management experience Preferred Qualifications 5+ years experience in Digital Marketing Operations in the pharmaceutical industry successfully supporting campaign operations Strong knowledge of marketing automation platforms and tools, including workflow design, system integration, and audience segmentation Experience in optimizing automated campaigns, leveraging CRM and data analytics for personalized, data‑driven strategies Strong understanding of digital marketing channels and tactics used to design integrated and impactful omnichannel strategies (e.g., social media, paid media, events, email, SMS, display, web, etc.) Ability to gather and translate strategy into technical requirements and liaise with both types of stakeholders Excellent organizational and project management abilities, with a talent for handling complex projects and driving continuous improvements in customer experience. Familiarity with SAFE Agile framework and processes Strong verbal and written communication skills to convey insights and strategies clearly and effectively to both technical and non‑technical stakeholders. Enthusiasm for staying informed about emerging trends in digital marketing and omnichannel capabilities to ensure strategies remain innovative and competitive. What you can expect from us As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well‑being. From our competitive benefits to our collaborative culture, we will support your journey every step of the way. The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications. Benefits In addition to the base salary, Amgen offers a Total Rewards Plan, based on eligibility, comprising of health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities that may include: A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts A discretionary annual bonus program, or for field sales representatives, a sales‑based incentive plan Stock‑based long‑term incentives Award‑winning time‑off plans Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies. Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. #J-18808-Ljbffr Initial Therapeutics, Inc.