Senior Product Manager, Advertising & Publisher Monetization

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Manager, Advertising & Publisher Monetization based in Sweden.

This is an exciting opportunity for a product management professional to lead the strategy and optimization of advertising monetization across a large portfolio of high-traffic digital platforms. In this role, you will shape the product roadmap for advertising experiences, balancing revenue growth with exceptional user experience and site performance. Working cross-functionally with engineering, analytics, ad operations, marketing, and revenue teams, you will drive data-informed decisions that improve monetization outcomes. You will lead experimentation initiatives, evaluate emerging advertising technologies, and implement scalable solutions that maximize publisher performance. This position is ideal for someone who thrives on solving complex business challenges through analytics, innovation, and product leadership in a fast-paced digital environment.

Accountabilities:

As the Senior Product Manager, you will own the advertising monetization strategy across multiple digital properties, driving initiatives that improve revenue, user engagement, and operational efficiency through continuous optimization and experimentation.

• Define and manage the advertising product roadmap, prioritizing initiatives that increase monetization while maintaining a high-quality user experience.
• Collaborate with Ad Operations to optimize ad placements, layouts, refresh strategies, lazy loading, video advertising, native formats, and other monetization opportunities.
• Partner with engineering teams to implement advertising technologies and support new monetization capabilities.
• Work closely with analytics, SEO, marketing, and revenue teams to identify growth opportunities and monitor advertising performance.
• Analyze key performance indicators such as RPM, eCPM, fill rate, CTR, viewability, revenue per session, Core Web Vitals, and user engagement.
• Lead A/B testing programs to evaluate advertising layouts, page templates, navigation, and optimization strategies.
• Evaluate advertising platforms, header bidding solutions, SSPs, exchanges, and strategic monetization partners.
• Develop detailed product requirements, user stories, acceptance criteria, and implementation plans.
• Present performance insights, experimentation results, and strategic recommendations to leadership.
• Monitor industry trends in programmatic advertising, privacy regulations, AI-powered optimization, identity solutions, and publisher technologies.

Requirements:

The ideal candidate is a data-driven product leader with deep expertise in digital publishing and advertising technology, capable of balancing commercial objectives with exceptional user experiences.

• 5+ years of product management or product ownership experience within digital publishing, advertising technology, e-commerce, or consumer web platforms.
• Bachelor's degree in Business, Computer Science, Marketing, Engineering, or a related field.
• Strong understanding of programmatic advertising ecosystems, publisher monetization strategies, and digital advertising operations.
• Experience working with platforms such as Google Ad Manager, header bidding solutions, SSPs, exchanges, or similar monetization technologies.
• Proficiency with analytics and experimentation platforms such as GA4, Domo, Looker, VWO, Optimizely, or equivalent tools.
• Strong knowledge of advertising performance metrics, including RPM, eCPM, fill rate, viewability, latency, CTR, and revenue per session.
• Familiarity with Core Web Vitals, SEO best practices, page performance optimization, and advertising technology integrations.
• Proven experience leading experimentation initiatives that deliver measurable business and revenue improvements.
• Excellent project management, prioritization, communication, and cross-functional collaboration skills.
• Analytical mindset with the ability to transform complex data into actionable product strategies and business decisions.

Benefits:

• Competitive salary aligned with experience and qualifications.
• Fully remote work opportunity.
• Opportunity to lead monetization strategy across high-traffic digital platforms with significant business impact.
• Collaborative environment with cross-functional exposure to product, engineering, analytics, marketing, and revenue teams.
• Opportunity to work with modern advertising technologies, AI-driven optimization, and large-scale experimentation.
• Professional growth through ownership of strategic product initiatives and data-driven decision-making.

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