Strategic Marketing Manager

Job Title

Strategic Marketing Manager

Classification

Grade 7 SS A | Salary from $75,000.00/yr

Department

Home Office | Marketing and Communications

FLSA Status

Full Time | Exempt

Supervisor (title)

VP, Marketing Strategy & Planning

Location

Atlanta, GA

POSITION SUMMARY (Basic purpose or primary function of job)

The Arthritis Foundation's Strategic Marketing Managers are the driving force behind our marketing and communications strategies and experiences. These individual contributors are organizational leaders who drive cross-functional teams to deliver the best content and experiences to our stakeholders and audiences.

Each Strategic Marketing Manager leads the development of bold, performance-driven integrated marketing communications strategies to drive the Arthritis Foundation's mission forward. They will lead the collaborative development of data-driven integrated marketing strategies and plans, ensuring that tactics are on-brand and that key messages align with the strategy and deliver on its impact goals.

Strategic Marketing Managers are assigned multiple focus areas and aligned to internal stakeholders from other departments or within the Marketing & Communications department. The Strategic Marketing Managers partner with assigned internal stakeholder teams to develop an annual marketing communications plan and bring it to life.

The Strategic Marketing Manager marries an understanding of the Foundation's various audiences and constituencies with deep expertise across multiple marketing channels. They collaborate with peers to ensure seamless execution of strategies and plans, meeting all defined key performance indicators and demonstrating end results as a measure of success. They guide the team and are ultimately responsible for ensuring the outcomes are true to the approved strategy.

They manage a wide variety of projects and initiatives for the Marketing & Communications department, from turnkey requests to integrated marketing and communication campaigns. They manage these projects from start to finish, including intake, planning, execution of tactics, and reporting of results. They ensure each project element aligns with the stated strategy and meets or exceeds goals.

They ensure that all initiatives follow established processes and workflows, identify opportunities for improved efficiencies, and ensure appropriate communication and approvals across internal and cross-departmental teams.

JOB RESPONSIBILITIES (Principal responsibilities or job duties)

• Develop annual marketing communications plan for assigned areas.
• Develop marketing and communications strategy for aligned plans and projects.
• Partner with internal and external stakeholders and resources to understand organizational objectives, challenges and opportunities.
• Leverage multiple sources to develop audience insights that inform planning of integrated marketing communication strategies.
• Develop briefs that clearly articulate initiative background, objectives, desired outcomes and goals, key messages, and constraints.
• Lead cross-functional teams in the development of campaign and communication strategies and plans that deliver on the goals of the brief.
• Manage the intake and opening of projects, including development of schedules and timelines.
• Partner with channel SMEs to develop projections and KPIs for strategies and campaigns. Collaborate with Marketing Insights & Optimization Manager to understand performance and optimize accordingly.
• Provide guidance and leadership in the execution of strategies and plans to ensure performance that meets or exceeds goals.
• Ensure alignment across a variety of stakeholders and subject matter experts.
• Make recommendations and find creative solutions to ensure milestones and deadlines are met.
• Serve as subject matter expert related to marketing and communication needs with both traditional and emerging technology and media.
• As needed, manage production and delivery of goods, potentially working with a variety of sales and customer service reps at vendors that provide print collateral and digital services.
• Develop and maintain regular and frequent relationships with partners, vendors, professional groups, nonprofit peers and other organizations to stay abreast of industry trends and opportunities.

REQUIRED EXPERIENCE & EDUCATION

1. Bachelor's degree in marketing, communications, liberal arts or related field.
2. 5+ years of progressive experience in client services/strategy and/or project management, in either a traditional agency or in-house marketing environment.
3. Background in nonprofit environment a plus as well as experience working with vendors and agencies.
4. Demonstrated ability to lead, direct and motivate.
5. Ability to work independently and manage projects from inception to completion with accountability for goal setting and results.
6. Excellent oral and written communications and interpersonal skills and the ability to interact positively with constituents, staff and volunteers at all levels.
7. Experience presenting strategies, plans and results to peers, partners and leadership.
8. Experience working in a fast-paced environment, managing multiple streams of work simultaneously, and setting and meeting deadlines.
9. Experience managing project budgets as well as working with and overseeing agencies and vendors.
10. A demonstrated commitment to high professional ethical standards and a diverse workplace.

ESSENTIAL JOB FUNCTIONS AND TIME ALLOCATIONS

Develop Integrated Marketing Communications Strategies

30%

Guide and Lead Cross-Functional Teams to Execute Programs

30%

Develop Audience Insights

10%

Manage Marketing Agencies and Vendors

10%

Internal Learning, Meetings, and Collaboration

20%

Total

100%