Customer Experience Manager- Strategy & Insights

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Pour obtenir de plus amples renseignements, consultez notre **.**## Customer Experience Manager- Strategy & Insights* Manages multiple marketing projects/programs/initiatives of moderate scope and complexity* Highly seasoned marketing insights professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas* Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations* Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services* Acts as a technical subject matter expert/lead integrating cross-function understanding within their own field of specialty* Independently manages end-to-end functional programs* Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions* Uses sophisticated analytical and insights thought leadership to exercise judgement and identify solutions* Impacts the achievement of sub-function or business line objectives within the area they are accountable for* Work is guided by policies and industry standards/methods* Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders* Works autonomously as the lead and guides others within area of expertise* Develops internal and external customer, brand and experience research, insights and analyses, which helps shape corporate and business level strategies and decisions through primary and secondary research, synthesis of insights analysis, and innovation.* Works closely with internal business, marketing and external partners to understand key business issues and proactively provides thought leadership, insight guidance and subject matter expertise* Responsible for all stages of the insight process – working with internal partners to scope out business objectives, translating objectives into research plans, configuring the optimal research design, developing questionnaires/discussion guides, and building compelling presentations for senior/executive level internal clients* Drives innovation throughout the insights process by proactively seeking out and trying new, innovative research techniques. Seeks out efficiencies by aggregating and synthesizing existing information sources to surface new insights that address business and marketing needs* Develops and maintains strong working relationships with analytics and insights areas and approved external vendors and leverages their expertise and experience to deliver high quality insights to the business* Responsible for overall project management including timelines, budgets, providing cross-functional stakeholder updates and getting alignment at key decision points* Minimum of 7+ years professional experience in any of the following areas: consumer insights, marketing research, data analytics, brand management, brand measurement, product development, management consulting, business analysis* Undergraduate degree or relevant professional certifications, designations, or equivalent required. A Master's Degree in Marketing Research or related field is a plus.* Strong technical skills in market research* Experience with a range of brand health and equity measurement, advertising/creative research, product development research, segmentation research, etc.* Strong business acumen and business consulting skill set. Business minded individual who understands how data and insights can be leveraged for business impact* Proven ability to think and operate at a strategic level, however comfortable with details and guiding the execution of data analysis and market research* High level of comfort working on initiatives that are less defined and do not have established processes or parameters. Demonstrated ability to build strategic plans and develop clear roadmaps to deliver against strategies and priorities* Strong self-starter who takes initiative and is able to identify new opportunities and have the drive and ability to bring them to life* Strong aggregation and synthesis skills with an ability to take complex concepts and data and build a compelling story and narrative that is data driven and grounded evidence* Demonstrated leadership and ability to lead and influence cross-functional projects* Strong project management skills. Ability to lead and manage multiple projects and initiatives at once. Strong multi-tasking skills and working well under pressure* Confident interacting and presenting to stakeholders and partners at all levels including Senior and Executives, and drive toward business decisions and outcomes* Ability to design creative and visual reports and presentations to effectively communicate results and findings from data and insights projects/initiatives* Actively involved and well-connected in the consumer insights industry* Experience with and understanding of brand concepts an asset* Product/Service management and innovation experience an asset* Financial services experience an asset* Openness to new and innovative methodologies an asset* Designs, develops and executes marketing solutions to address marketing/business needs/plans/strategies, to support a positive customer experience and the brand, ensuring alignment with internal marketing standards/goals* Reviews, understands and ensures marketing solutions/initiatives are strategically sound and consistent with TD’s customer experience and brand image* Manages assigned projects from scoping/briefing to launch/fulfillment, following established processes, privacy processes and visual/brand standards* Participates in project scoping and preplanning sessions, proactively providing partners with advice and expertise on recommended tactics and marketing solutions* Works with marketing partners and business units to develop appropriate customer insights for marketing briefs* Develops creative briefs that consistently adhere to product positioning where applicable and leverage internal/external marketing creative experts on the development of creative* Conducts internal/external Agency/Supplier briefing sessions and creative presentations to internal “clients”* Provides ongoing communication to ensure appropriate stakeholders are notified of progress or changes in program content, budget, direction, timeline or status and escalate as appropriate* Proactively acknowledges errors; notifies management promptly where appropriate, and works with team to resolve* Captures and shares lessons learned from projects/campaigns/initiatives to be incorporated in future* Delivers strong marketing communications on strategy, on time, on budget and error free* Develops and maintains an understanding of TD businesses, products, policies and processes to deliver #J-18808-Ljbffr TD Bank