GM, Head of Rewards

Role Description

Fetch is seeking a GM, Head of Rewards to lead one of the most important parts of our consumer platform: the rewards ecosystem that turns everyday engagement into tangible value for millions of users. This is an end-to-end GM role with clear P&L accountability and cross-functional leadership across Product, Engineering, Marketing, Finance, and Sales.

The rewards business is the core of the Fetch consumer experience. Today it spans gift card redemptions, sweepstakes, and partner integrations across third-party vendors. Over the next several years, it will expand into a broader experience that goes well beyond gift cards. The GM will:

• Define the long-term vision.
• Expand the partner ecosystem.
• Shape the product and merchandising roadmap.
• Build the operating model needed to improve user value, redemption engagement, and unit economics.

This is a high-visibility role with executive-level scope. You will:

• Lead rewards partner strategy and commercial execution.
• Guide the product and merchandising roadmap.
• Establish the operating cadence for the business.
• Be accountable for financial performance.
• Lead through a combination of direct team leadership and deep cross-functional partnership.

This is a full-time role that can be held from one of our US offices or remotely in the United States.

Qualifications

• Significant Senior Leadership Experience: Ownership or material influence on the financial performance of a scaled consumer, marketplace, loyalty, fintech, commerce, gaming, travel, or platform business. Background in points-based rewards systems or large consumer app platforms is strongly preferred.
• Business Development Track Record: Proven ability to source, negotiate, and close strategic partnerships with major brands and platforms. Direct experience with loyalty integrators or rewards networks is a strong plus.
• P&L Management: Demonstrated ownership of a business unit's financial performance, including revenue forecasting, margin management, contract economics, and capital allocation decisions.
• Product Strategy: Strong product instincts and the ability to partner deeply with Product and Engineering to shape and prioritize the roadmap. Prior product management experience is a plus.
• Strategic Thinking: Ability to set a multi-year vision while making sharp prioritization calls in the near term, with comfort framing trade-offs that balance risk and reward.
• Operating Excellence: Strong operator who turns strategy into clear priorities, decision rights, milestones, KPIs, and execution rhythms without losing sight of user experience or business quality.
• Team Leadership: Experience building and leading high-performing cross-functional teams. Willingness to operate at multiple altitudes, from executive strategy and partner negotiation to detailed business reviews.
• Data Fluency: Comfort with data, analytics, and financial modeling. Ability to balance qualitative user insight with quantitative rigor in decision making.
• Adaptability: Thrives in fast-paced, ambiguous, high-growth environments and adjusts quickly as priorities evolve.

Requirements

• Own the rewards business end-to-end, including revenue, margin, redemption costs, and partner economics. Set annual targets, manage to them, and present financial performance to the executive team.
• Lead all commercial relationships with third-party integrators and rewards partners. Negotiate contracts, structure pricing, and source new partnerships as strategy evolves.
• Define the long-term vision for the rewards ecosystem in partnership with Product and Engineering. Sequence and prioritize the roadmap, balancing near-term UX improvements with new functionality and bigger long-term bets.
• Expand sweepstakes, gamification, and other engagement programs that drive redemption frequency and deepen user habit.
• Curate gift card assortment, denominations, and the redemption experience to align with Fetch's brand and user expectations. Build out specialty catalog and non-gift-card redemption options that strengthen brand passion and acquisition appeal.
• Commission and apply user research to inform merchandising, UX, and roadmap decisions. Build a continuous test-and-learn muscle inside the team.
• Partner with Marketing on user positioning and growth, Finance on unit economics, Engineering on prioritization and delivery, and Sales on partner-facing commercial opportunities. Set the operating cadence and culture for the function.
• Deliver clear, data-backed updates to the Fetch executive team on business performance, partnership pipeline, and roadmap status.