Mid Level Social Analyst - Owned Social Reporting

Job Title: Social Analyst (Mid-Level) - Owned Social Reporting

Location-Type: 100% Remote

Start Date Is: ASAP

Duration: Full-Time W2 Contract (Duration TBD)

Compensation Range: $35.00 - $39.00/hr on W2

Benefits: Eligible for Health, Dental, Vision, 401K

Must be authorized to work in the U.S. This position is not eligible for sponsorship

Job Description:

The client is seeking a Mid-Level Social Analyst to own organic social media performance reporting, analyze audience engagement and cultural impact, and deliver actionable insights that influence content strategy, brand growth, and digital marketing decisions across multiple brand channels.

Day-to-Day Responsibilities:

• Own monthly organic social media performance reporting across multiple corporate and consumer brand channels.

• Analyze social KPIs, including engagement rates, shares, saves, comments, follower growth, and non-follower reach.

• Calculate cultural impact scores and identify content performance trends across social platforms.

• Produce quick-turn reports for product launches, major campaigns, and high-priority brand activations.

• Conduct social listening, sentiment analysis, competitor benchmarking, and audience behavior research.

• Translate complex data into executive-ready PowerPoint presentations, dashboards, and strategic recommendations.

• Partner with social media, creative, editorial, and marketing teams to optimize content formats, posting cadence, and audience growth.

• Maintain data accuracy, Boolean search queries, reporting taxonomies, and dashboard configurations.

• Identify data inconsistencies, monitor platform algorithm changes, and improve reporting workflows.

• Support junior analysts through quality assurance, collaboration, and workflow guidance.

Minimum Qualifications:

• 3-5+ years of experience in social media analytics, digital research, or communications measurement.

• Bachelor's degree in Marketing, Communications, Data Analytics, Statistics, or a related field.

• Advanced experience with enterprise social listening tools such as Brandwatch, Sprinklr, Talkwalker, or Cision.

• Advanced Microsoft Excel skills, including pivot tables, lookup functions, nested formulas, and data cleaning.

• Strong PowerPoint skills with experience creating executive-facing reports and visual data storytelling.

• Experience independently managing recurring organic social media reporting across multiple channels or brands.

• Strong understanding of social media KPIs, audience engagement, platform algorithms, and content optimization.

• Experience with Boolean search queries, sentiment analysis, competitor benchmarking, and data quality assurance.

• Ability to translate quantitative findings into actionable content and marketing recommendations.

• Excellent analytical, communication, presentation, and stakeholder management skills.

• Ability to work independently, manage competing priorities, and deliver accurate reporting under tight deadlines.

Preferred Qualifications:

• Experience with Brandwatch Consumer Research (BCR) and Opal.

• Familiarity with Meta Business Suite, TikTok Analytics, LinkedIn Campaign Manager, X Analytics, or YouTube Studio.

• Experience with Power BI, Tableau, or automated reporting workflows.

• Exposure to AI/LLM-driven analytics tools, custom GPT workflows, or AI-assisted sentiment analysis.

• Background in automotive, consumer brands, or corporate communications.

• Experience developing cultural impact scoring models or advanced social performance measurement frameworks.

• Experience mentoring or providing quality assurance for junior analysts.