Marketing Operations & Analytics Manager

Role Description

As Marketing Operations and Analytics Manager, you will:

• Partner with key stakeholders to execute and evolve our martech and analytics strategy.
• Serve as the day‑to‑day owner of key marketing systems (Marketo, 6sense or comparable, webinar/event tools) and their integrations, ensuring every program is correctly instrumented for measurement.
• Translate GTM questions (by industry, segment, offer, and account tier) into clear reporting, analysis, and recommendations that shape future campaigns and ABX motions.
• Build scalable workflows, documentation, and enablement so global and regional teams can execute high‑quality, account‑aware programs with confidence in the data.

What You Will Do:

• Strategy & Results
• Ops & Analytics Roadmap Execution: Co‑own and execute the marketing ops roadmap, from lifecycle enforcement and scoring refinements to the rollout of canonical Power BI dashboards for DG and ABX.
• Campaign Operations: Support global and regional teams with campaign build and QA (Marketo programs, SFDC campaigns, workflows) aligned to the Global Go‑To‑Market Calendar, ensuring every tactic is properly tagged for reporting.
• Performance Analysis: Provide recurring and ad‑hoc analysis on funnel health, campaign performance, ABX cohort outcomes, and partner/industry motions; translate findings into concrete next steps.
• Attribution & Measurement: Improve and maintain our attribution logic (person‑level touches, primary campaign source, marketing‑sourced and influenced pipeline) so stakeholders have high trust in the numbers.

Qualifications

• Bachelor’s degree, preferably in marketing, business, analytics, information systems, or a related field.
• 4–6 years of experience in B2B enterprise marketing operations, RevOps, demand gen operations, ABM/ABX operations, or marketing analytics, with direct ownership of lifecycle, scoring, routing, and reporting.
• Demonstrated experience in a Salesforce‑centric GTM environment, including building and maintaining funnel, pipeline, and campaign performance dashboards.
• Proven close collaboration with Sales, BDR, and RevOps, with the ability to turn shared KPIs (MQLs, S0–S3, MQAs, pipeline, win rate) into processes, SLAs, and practical governance.
• Hands‑on proficiency with:
• A marketing automation platform (Marketo or comparable).
• Salesforce (campaigns, reports, dashboards, core objects).
• An ABX/intent platform (e.g., 6sense or comparable).
• A middleware platform (Workato or comparable).
• At least one BI / reporting tool (Power BI preferred; Domo, Tableau, or similar also valuable).
• Experience supporting or leading a DG → ABX transition (e.g., moving from lead‑only views to account‑level engagement, MQAs, and ABX dashboards) is a strong plus.
• Strong program/project management skills; comfortable balancing roadmap work (e.g., Power BI migration, lifecycle enforcement) with in‑quarter support for key campaigns and launches.
• Excellent communication and stakeholder alignment skills; able to explain complex data and system behavior in clear, non‑technical language and influence without formal authority.

Benefits

• Competitive salary plus bonus incentives.
• Target base salary starting at $120,000, depending on experience and location.
• 12-week paid Seeq family leave.
• Unlimited PTO.
• Internet and mobile phone reimbursements.
• Medical benefits.
• Group term life insurance.
• Short-term and long-term disability insurance pre-tax benefits.
• Voluntary vision and dental (ortho).
• Vacation bonus program.
• Employee Assistance Program.
• Generous home office allowance.
• The best co-workers (we’ve analyzed the data, so we know it’s true).
• Pet-friendly workspace (your dog will be so happy to have you home).
• You love your job!

Company Description

Seeq is a remote-first (only) company founded by serial entrepreneurs. Our executive team and board of directors have extensive experience with successful startup ventures in high-growth environments.

We are founded on the idea that companies need better solutions for quickly and easily getting business insight from their industrial process data. Our mission is to provide software and services that convert that data into meaningful information that the business can use to improve profitability.

We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine’s Best Places to Work.