Senior Head of Organic Content Marketing

Are you a senior content operator and leader?

And when you hear of the challenge of building and leading a world-class organic media machine that needs to grow from 1.5M followers to 10M followers in the next 24 months... does that excite you?

If so - working alongside our founder Richard Yu and our company Impact Clients might just be your dream role...

Now, to be clear:

This is not a social media manager role.
This is not a “make posts and schedule content” job.
This is not a gig or a short-term contractor position.

Were looking for a true executive, owner of tasks, and team builder who can grow to become a partner in our portfolio of companies.

Our Company Mission:

To help ordinary people build extraordinary businesses online, and teach them the mindset and skills necessary to not just to make money, but more importantly to improve in all aspects of their lives.

Who We Are:

We are an online education company that teaches people (9-5ers, busy parents, university students, etc) how to build thriving online digital product businesses.

Why We Are Looking For This Role:

Richard and our team have grown our social media accounts to 1.5M+ followers (Over 1 million on Instagram @richardyuzee (feel free to look), Richard Yu on Youtube (150K+ subscribers)... and we use organic content (meaning NO advertising or boosting posts) to drive leads (customers and qualified booked calls) to our coaching programs and digital software services that we offer.

You are essentially building the “Traffic Engine” that will supply our company with unlimited amounts of leads so our company can continue to serve and impact more and more people through the coaching and software products that we offer.

Our Founder’s Story:

Richard Yu began documenting his life at age 19 from his college dorm room in UCLA. Within 2 years, he launched a $500 productivity course (teaching college students how to wake up early and be productive), that ended up doing $500K in sales in 8 months. So many of his peers asked him “how did you do it?!” so he began to teach others how to monetize their knowledge and sell digital products (courses, PDFs, coaching, etc).

That grew into a consulting and education company that has now done over 30 million in sales and a team of 62 full time staff.

Our mission is to build one of the most influential

organic-first personal media brands in the world

with 10M+ followers across platforms while driving massive, profitable traffic into our

software companies and education businesses .

We strongly believe that income is a reflection of the impact we make on this world, and so through our content we aspire to positively impact 10M followers in the next 24 months.

We are intentionally shifting away from paid growth on social and moving

100% organic-first .

This role will own that transformation as the key leader, operator, and soon business partner in our company.

Current Context

Instagram account with ~1M followers, generating multiple seven figures per year

Two YouTube channels:

Personal brand / vlog-style channel (~150K subs)

Business education channel (~40K subs in

Existing team members:

Dedicated Instagram copywriter

Dedicated Instagram video editor

YouTube scriptwriter / channel owner

Graphic Designer (for all platforms)

Two Video Editors

Marketing Leadership Team (that will support you, you will work alongside us):

CEO and Founder (Richard Yu)

COO

Head of Marketing (on the paid media side, leads 10 people on paid advertising; accountability peer on organic team)

You will

lead , not replace, these people, and then build an even more talented team on top of it.

The perfect example of this role is this individual Sam that we respect, that is the Head of Organic Content for another company in our industry.

Please watch this 60 second IG reel to understand what he does (and what we are looking for):

More context, full Youtube interview (extremely valuable where he breaks down their 8-figure/year media company):

Your Mission
Build, scale, and lead the

entire organic content ecosystem —starting with Instagram, then expanding outward into YouTube, short-form platforms, and written platforms—while earning the trust, respect, and performance of a growing content team.

Phase-Based Responsibilities
Phase 1: Instagram Organic (Immediate Priority)
You will personally own Instagram organic growth end-to-end.

This includes:

Conducting viral content research to find the most viral and trending content that exists

Writing word for word teleprompter scripts for Richard to read off of when filming content

Writing or approving

copy direction

Reviewing and directing

short-form video execution

Working closely with the Instagram copywriter and editor

Defining KPIs (retention, saves, shares, profile visits, follows, revenue impact)

Ensuring content is

natively optimized

(no ads, no boosting)

You must deeply understand Instagram before you can lead it.

Phase 2: Instagram + YouTube
Once Instagram is operating at a high level:

You will oversee

both Instagram and YouTube

The YouTube channel owner and scriptwriter will report to you

You must understand:

Long-form retention

Thumbnails and titles

Watch time and session growth

Content packaging for education-based channels

We do not believe in leaders who “manage” channels they don’t understand.

Phase 3: External Traffic - Podcast Interviews and Speaking
Once IG and Youtube systems are set up and growing at a consistent pace of 100K/month new followers on IG and 30K/month new subscribers on Youtube, you will own the expansion to getting Richard on well known top 50 podcasts to be interviewed by key thought leaders.

This is key to helping Richard cross‑pollinate with the audiences of other peoples YT channels, podcasts, etc.,

This way, we are able to gain 10,000 + new followers per month from OTHER peoples audiences instead of relying only on our own growth

Phase 4: Short‑Form Expansion (FB + TikTok)
You will expand organic distribution to:

Facebook (organic, not ads)

TikTok

This is not

copy‑paste repurposing from Instagram videos. Each platform has unique nuances, and you must be able to understand what they are and build a team, realistically growing or hiring a Head of FB/TK and coaching them up to excellence.

You must understand:

Platform-native hooks

CTA differences

Formatting nuances

Audience psychology differences

Phase 5: Written Platforms (X + LinkedIn)
You will eventually oversee:

X (Twitter)

LinkedIn (a major priority)

This includes ghostwriting in the founder’s voice, narrative‑based authority content, and business storytelling.

Leadership Expectations
We hire

top‑down .

You must be able to:

Hire and negotiate compensation

Train and develop talent

Run effective meetings

Hold people accountable to output and performance

Work with agencies short‑term (3–6 months), learn from them, then build in‑house

This is an operator role, not an individual contributor role—though you must still have a strong personal content skillset.

Who This Role Is For

You have led organic growth before

You’ve worked with creators or brands at

hundreds of thousands to millions of followers

You want to build something massive—not just manage tasks

You’re comfortable with ownership, accountability, and pressure

You want to be a

long‑term partner,

not a short‑term hire

Required: A Content Superpower
You must clearly know your

core creative superpower,

such as:

Cinematic videography / shooting

Elite video editing / storytelling

High‑conversion copywriting / ghostwriting

Visual direction / creative strategy

You do not need to be great at everything—but you must be exceptional at something.

In‑Person Preference (Strongly Preferred, Not Mandatory)
We strongly prefer candidates who:

Can travel 1–2x per month to shoot content with Richard

Are comfortable being on‑location for filming

Can work closely with editors and/or an on‑site videographer who does the shooting.

NOTE: If you are not able to travel at all - this is totally understandable, and you will own the end to end hiring, training, and ongoing management of an onsite videographer. We are okay if we have to fly in a videographer every week, though it would be ideal to have someone local in Puerto Rico to shoot with Richard.

Richards expectations is that we shoot a full day every single week on Tuesdays with a videographer so we always have sufficient content.

Richard is based in

Dorado Beach, Puerto Rico

(you’re encouraged to look it up).

Travel is not mandatory, but it is a major advantage.

Global Vision (Optional Upside)
In the next 24 months:

Expansion into

Spanish‑speaking

markets

Expansion into

Chinese‑speaking

markets

If you speak

Spanish or Mandarin , this is a strong plus, not necessary at all.

Compensation is

flexible and merit‑based .

Performance‑based growth expected

This role is designed to

evolve into a partner‑level position :

Potential profit share

Potential equity discussions after ~12 months

Exposure to software companies already valued at multiple eight figures

This is performance‑dependent, not guaranteed.

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