Category Merchandising Manager

Role Description

The Category Merchandising Manager – Primos/Hoppe’s is responsible for driving the strategic direction, development, and performance of product categories that support the continued growth of two iconic outdoor brands. This role serves as the consumer and market expert, translating insights, trends, competitive intelligence, and business objectives into compelling product assortments that deliver revenue growth, profitability, and long-term brand equity.

This position leads the development and execution of seasonal and annual merchandising strategies, including:

• Line planning
• Product lifecycle management
• Assortment optimization
• Pricing
• Margin performance

The Category Merchandising Manager partners closely with:

• Product Development
• Engineering
• Marketing
• Sales
• Operations
• External partners

Success in this role requires a balance of strategic vision and hands-on execution. The ideal candidate understands consumer behavior, marketplace dynamics, and category trends while possessing the ability to influence cross-functional teams and drive accountability throughout the product development process.

This position reports to the General Manager – Stone Glacier, Camp Chef, Primos & Hoppe’s and is based out of our Brookhaven, MI office. A fully remote work opportunity may be considered for a candidate with impeccable expertise and experience aligned explicitly with the role.

As the Category Merchandising Manager – Primos/Hoppe’s, you will have an opportunity to:

• Develop and execute category strategies and seasonal line plans that align with brand objectives, consumer needs, revenue targets, gross margin goals, and market opportunities.
• Analyze target markets, consumer segments, competitive landscapes, and emerging trends to identify opportunities for new product development and category expansion.
• Define product positioning, value propositions, and go-to-market strategies in partnership with Sales, Marketing, Product Development, and external experts.
• Serve as the category subject matter expert, maintaining deep knowledge of Primos and Hoppe’s consumers, competitors, marketplace trends, and industry dynamics.
• Lead product assortment planning and lifecycle management, ensuring the right products are delivered through the appropriate channels at the right time.
• Partner cross-functionally to execute the Innovation-to-Commercialization (I2C) process, preparing for key stage gates, driving alignment, and ensuring successful product launches.
• Identify opportunities to innovate across products, processes, tools, and ways of working to improve consumer experiences and business outcomes.
• Collaborate with internal teams to establish product development objectives, timelines, priorities, and success metrics.
• Maintain accurate and actionable line plans, product roadmaps, and category documentation while supporting implementation and utilization of product management tools, including PLM and PIM systems.
• Drive seasonal and annual sales and margin objectives through informed assortment decisions, pricing strategies, product positioning, and portfolio optimization.
• Monitor category performance, identify opportunities and risks, and recommend strategies to improve business results.
• Develop and deliver compelling product presentations for internal stakeholders, retailers, sales teams, and key external partners.
• Gather consumer, retailer, and market insights through research, customer interactions, and field engagement to inform future product strategies.
• Build strong partnerships across Product, Marketing, Sales, Operations, and Supply Chain to ensure effective execution and alignment.
• Support development and protection of intellectual property strategies.
• Ensure compliance with applicable policies, regulatory requirements, and industry standards.
• Demonstrate ownership, accountability, and continuous improvement in support of Revelyst’s values and business objectives.
• Wear many hats; additional duties and responsibilities as assigned.

Qualifications

• 5+ years of experience in merchandising, product management, product marketing, sales, or related consumer product roles within wholesale, retail, or direct-to-consumer businesses.
• Experience in the outdoor industry is strongly preferred, with knowledge of the hunting, shooting sports, or outdoor recreation markets considered a plus.
• Proven experience managing product lines, categories, or assortments for consumer brands.
• Experience developing and executing product strategies from concept through commercialization.
• Strong understanding of consumer insights, merchandising principles, assortment planning, and product development processes.
• Experience working across multiple sales channels, including specialty retail, wholesale, eCommerce, and direct-to-consumer environments.
• Demonstrated ability to analyze market data, consumer trends, financial performance, and competitive intelligence to make informed business decisions.
• Strong presentation and communication skills with the ability to influence and engage audiences at all levels.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Exceptional attention to detail with the ability to manage multiple priorities, timelines, and projects simultaneously.
• Ability to navigate ambiguity, make sound decisions with incomplete information, and operate effectively in a fast-paced environment.
• Strong interpersonal skills with the ability to build collaborative relationships and influence cross-functional teams.
• Ability to communicate effectively through written, verbal, and visual channels.
• Adaptable, resilient, flexible, and comfortable balancing strategic thinking with hands-on execution.
• Demonstrated passion for outdoor products, consumers, and the Primos/Hoppe’s brand communities.
• High integrity and alignment with Revelyst’s values and culture.
• Ability to manage competing priorities while delivering results against financial and business objectives.
• Experience in a growth-oriented company or smaller business environment where roles require both strategic ownership and operational execution.

Requirements

• A Bachelor's degree

Benefits

• Annual Salary: $85,000.00 - $95,000.00
• Comprehensive benefits including medical and dental, vision, disability and life insurance, 401K, PTO, paid holidays, gear discounts.
• Ability to add value to an exciting mission!