National Sales Director

Job Overview

Genetec is a global technology company that has been transforming the physical security industry for over 25 years. Today, the company develops solutions designed to improve security, intelligence, and operations for enterprises, governments, and the communities in which we live.

We are seeking a dynamic and results-driven National Sales Director, Canada to lead the growth of Genetec's business across the country. Reporting to the Vice-President, Sales North America, this role is responsible for executing the Canadian sales strategy, driving revenue growth across all market segments, and leading a high-performing sales team.

The Role

The National Sales Director will develop strong relationships with customers, channel partners, consultants, and industry stakeholders while identifying new business opportunities and expanding Genetec's market presence. Working closely with teams across North America, this individual will help align regional priorities with corporate objectives, foster a culture of growth, collaboration, and sales excellence, and build deep trust across the Canadian sales organization and beyond through clear communication and effective leadership of change initiatives that support sustainable growth.

Your Day at a Glance

• Develop and execute the national sales strategy to drive revenue growth, market share expansion, and long-term business success across Canada
• Translate that strategy into clear priorities for the Canadian sales organization
• Lead, coach, and develop a high-performing sales organization, fostering a culture of accountability, collaboration, customer focus, trust and continuous improvement while supporting talent development and succession planning
• Own the achievement of annual, quarterly, and monthly revenue targets across all product lines, including strategic growth initiatives such as SaaS solutions
• Establish performance objectives, monitor sales effectiveness, and drive accountability for pipeline development, forecasting accuracy, and business outcomes
• Develop and execute go-to-market strategies that align with corporate objectives and address evolving customer, partner, and market needs
• Identify new business opportunities, emerging markets, and growth strategies to strengthen Genetec's position across Canada
• Build and maintain executive-level relationships with customers, channel partners, consultants, technology partners, industry associations, and key stakeholders to support business growth and strategic opportunities
• Partner with Marketing, Product Management, Customer Experience, and other cross-functional teams to maximize business results, support market initiatives, and influence product strategy through customer and market insights
• Monitor market trends, competitive activity, industry developments, and customer requirements to inform strategic decision-making and competitive positioning
• Ensure effective execution of channel programs, partner engagement strategies, project registration processes, and sales best practices
• Lead forecasting, business planning, budgeting, territory design, and resource allocation activities, providing regular business updates and recommendations to senior leadership
• Ensure effective use of CRM and sales tools to maintain operational excellence, data integrity, and actionable business insights
• Champion alignment between Canadian market priorities and corporate objectives while maintaining strong collaboration with North American leadership and corporate teams
• Approve strategic account plans, pricing decisions, and commercial initiatives in support of company objectives and growth targets
• Promote continuous improvement and champion sustainable growth and change
• Continue to expand a culture of performance and collaboration