Digital Marketing Specialist
$22 per hourUniversity of North Carolina
The University of North Carolina at Charlotte is hiring a Digital Marketing Specialist. This role involves developing and executing data-driven digital marketing strategies to promote the Graduate School's programs, optimizing the online presence, managing paid and organic channels, and leveraging analytics to measure enrollment success. Highlights Manage and optimize website content focusing on UX, accessibility (WCAG compliance), and conversion rate optimization (CRO). Design and execute targeted email marketing campaigns and optimize marketing automation workflows. Develop and implement SEO and generative engine optimization (GEO) strategies, including keyword research and on-page optimizations. Plan, launch, and manage paid digital advertising campaigns on Google Ads, LinkedIn, and Meta platforms. Monitor and analyze website traffic and campaign performance using Google Analytics and Hotjar; report on KPIs and ROI. Create and distribute digital-first content using AI productivity tools tailored for specific audiences and channels. Manage technical marketing platforms ensuring integration between website, CRM, and advertising tools. Strong proficiency required in CMS platforms, Google Analytics, SEO tools, PPC ad managers; experience with higher-education CRM preferred. Requires a bachelor’s degree; marketing or communications experience preferred. Temporary full-time position with 40 hours/week, pay rate of $22.00 per hour, expected length of assignment is 11 months annually. #J-18808-Ljbffr University of North Carolina
Vacancy posted 3 days ago
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