Associate Director of Product Marketing

Job Description

Job Description

About Us

Think about your last hotel stay. Did you skip the front desk line with mobile check-in? Message the staff for extra pillows? Order a late-night snack with a tap on your phone? Then you’ve likely run into Canary in the wild.

Canary Technologies is the leading agentic AI platform for hotel and guest management, powering the digital infrastructure for more than 20,000 hotels in 125+ countries. The world's most renowned hospitality brands, including Marriott International, Four Seasons and Wyndham Hotels & Resorts, partner with us to increase revenue, improve operations and elevate the guest experience.

We’ve executed the largest deployment of autonomous AI systems in hospitality, building technology that fundamentally redefines how guests and hotels interact. It’s made us one of the top-funded hotel technology companies in the world, with nearly $200M raised to date.

Canary has been recognized as a 2024 and 2025 Deloitte Technology Fast 500™ company, Inc. 5000 fastest-growing company, and swept the 2026 HotelTechAwards , including Best Place to Work, #1 Guest Experience Platform, and the Hotelier’s Choice Award . We’re scaling our team to bring innovation to life faster than ever.

We're growing quickly, and we're looking for people who are passionate about their work, want to grow with us and are ready to take on more responsibility along the way. We value rigor and velocity in equal measure: high standards, fast pace, real ownership. If that's the environment you're looking for, this is the place for you.

Come join us! Let’s shape the future of hospitality together.

About the Role

We're looking for a seasoned Product Marketing Lead to run and scale the impact of product marketing across Canary. You'll manage an existing team of top PMMs and act as the connective tissue between product, sales, and marketing. You will define Canary’s unique place in the hospitality market as the leader in agentic AI solutions for guest and staff management.

This is not a coordinator role. It’s also not a pure strategy role. You'll set the positioning and messaging framework for the entire platform, own pricing and packaging strategy, and make Canary’s value clear and compelling for individual hotels as well as world-class brands. You'll work directly with the Head of Brand Marketing and the rest of the leadership team to influence strategy and prioritize roadmap.

What You’ll Do

• Team leadership. Manage, coach, and develop a team of PMMs (currently 3). Build the function's operating model and hold a high bar on quality and speed of execution. Foster a culture of continuous investment in individuals and the function as a whole rooted in ongoing feedback and improvements that makes the team better every quarter.
• Positioning and messaging. Define and maintain Canary's platform and product-level positioning. Translate complex AI capabilities into clear, differentiated value props for hotel operators — from global enterprise brands to independent properties.
• Storytelling and narrative. Build the overarching platform narrative and ensure it holds across every touchpoint — the website, sales decks, event keynotes, analyst briefings, and customer conversations. Differentiate Canary’s narrative from the competitive landscape.
• Product launches. Own the GTM process end to end — launch strategy, tiering, internal collaboration, and external amplification.
• Product suite performance. Continuous analytics and monitoring on product performance and opportunities for improvement from pipeline through churn reduction.
• Market intelligence. Maintain a deep, current read on the hospitality tech competitive landscape, buyer dynamics, and how the AI wave is reshaping the category.

What We’re Looking For

• 8+ years in product marketing, with at least 2–3 years managing and developing a PMM team.
• Experience scaling the impact of a PMM function — not just inheriting one.
• Deep expertise in pricing and packaging strategy, ideally in a SaaS context with a multi-product portfolio.
• Strong positioning and messaging chops — you've taken complex products to market and made them simple and compelling.
• Experience with product launches from concept through post-launch measurement; you've run launches across multiple tiers and know how to calibrate the machine.
• A storyteller at heart — you write and communicate with precision and can shift register from a hotel GM to a C-suite executive to an analyst.
• Analytically rigorous — you use data to make decisions, build business cases, and keep customer value and ROI as central to the product story.
• Background in  B2B SaaS AI or  hospitality technology strongly preferred; candidates who've worked in vertically focused SaaS (especially in industries with complex, multi-segment buyer dynamics) will stand out.
• Based in New York City; comfortable in a hybrid environment (3 days / week in office)

Compensation

Target cash compensation ranges from $190,000 – $230,000, including a fixed annual salary and a performance-based bonus paid monthly.

This role also includes a stock option grant, subject to board approval.

Actual compensation will be commensurate with the candidate's skill level, experience, and specific work location.

Perks & Benefits

We work hard to make Canary a fun, rewarding, and high-energy place to work. Here’s how we take care of our flock:

Time Off

• Unlimited PTO: Take the time you need to truly rest and recharge.
• Holidays + Canary Days: Standard holidays plus monthly company-wide days off for a guaranteed long weekend.
• Birthday Holiday: A dedicated day off to celebrate you!

Travel & Office Flexibility

• Office Exchange: A travel stipend to visit the team in person at our SF, NY, or Dallas hubs.
• Canary Hotel Experience: Staying at a Canary hotel? We’ve got you covered with a credit toward your stay.
• Preferred Hotels Discount: Enjoy a minimum 30% off the best available rate at select partner hotels globally.

Growth & Community

• Self Improvement Club: A monthly budget to help you smash your personal goals.
• Professional Development: Level up your career with a dedicated learning stipend to fuel your skills and cross-functional connection.
• Referral Program: Help us grow the flock and score a cash bonus for successful hires.

Canary Technologies is an equal opportunity employer. We recruit, employ, train, compensate and promote talent regardless of race, religion, ethnicity, national origin, citizenship, gender, gender identity, sexual orientation, age, veteran status, disability, genetic information or any other protected characteristic.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.