Director, Strategic Events and Communications - Sales

Job Overview:Keurig Dr Pepper (KDP) is a modern beverage industry leader, home to over 125 iconic brands. We are seeking an experienced communications and events professional to join our team as Director, Strategic Events and Communications in our Frisco, Texas, office. In this high-impact role, you will drive KDP’s presence at major industry trade events and internal sales meetings and lead our internal Sales & Communications process and portal to ensure our commercial teams stay aligned and informed. If you have a passion for large-scale event production, strategic headquarters to field sales communications, and cross-functional leadership – and want to make a visible impact across a dynamic, highly matrixed organization – we want to meet you!This position reports to the Senior Director, Channel Strategy. Key Responsibilities:Trade Shows & Industry Events: Lead the strategy, planning, and execution of KDP’s participation in major external trade shows and industry events (e.g., National Association of Convenience Stores (NACS), Food Marketing Institute SEE (FMI), large customer business conferences). Develop event vision, messaging, and booth experiences to showcase KDP’s portfolio and drive business goals. Manage all logistics and on-site production for events, including oversight of external event production agencies, ensuring seamless execution and a compelling brand presence.Internal Sales Meetings & Events: Plan and execute large-scale internal events such as KDP’s National Sales Meeting (NSM) and Sales/Marketing conferences. Work closely with senior leaders to shape event agendas, content, and presentations that align with corporate strategy. Oversee “run of show” and content creation for key sessions to ensure engaging, aligned messaging that energizes and equips our sales organization. Oversee headquarters to field sales trade communications and Communications Portal: Own and manage “The Source” – KDP’s internal Sales & Communications portal – as a critical communications tool for our salesforce. Oversee content strategy and updates on The Source, ensuring that sales teams have up-to-date, easily accessible resources and news (product launch materials, sales playbooks, marketing assets, etc.). Continuously improve the platform’s effectiveness in partnership with IT and gather user feedback to enhance engagement. Team Leadership & Cross-Functional Collaboration: Lead a small team of trade communications and event specialists, providing direction, mentorship, and performance management. Collaborate closely with cross-functional partners – including Sales Leadership, Marketing, Category/Commercial Strategy, and Corporate Communications – to align event plans and internal communications with KDP’s broader goals. Serve as a key liaison, ensuring consistent messaging and seamless coordination across the organization’s matrix.Vendor Management & Budgeting: Manage all external event production partners and vendors (event management agencies, designers, etc.), providing clear direction and maintaining high quality standards. Negotiate contracts and oversee vendor performance. Develop and control event budgets, demonstrate strong financial stewardship, and deliver impactful events within budget. Track expenditures and metrics to optimize return on investment. Total Rewards:Salary range $155,500 - $215,000Actual placement within the compensation range may vary depending on experience, skills, and other factorsBenefits, subject to elections and eligibility: Medical, Dental, Vision, Disability, Paid Time Off, 401k with company match, Tuition Reimbursement, and Mileage ReimbursementAnnual bonus based on performance and eligibilityLong-term incentive equity based on eligibilityRequirements:Education & Experience: Bachelor’s degree in Communications, Marketing, Business, or related field strongly preferred. 7–10 years of relevant experience in trade communications, event management, marketing communications, or a related function. Proven success in planning and executing large-scale events or trade shows with full accountability for performance outcomes.Leadership & Collaboration: 5+ years of leadership experience (formal or project-based) in a matrix environment. Demonstrated ability to lead teams and cross-functional initiatives, working effectively with senior leadership and diverse stakeholders. Experience managing direct reports and influencing without direct authority.Event Production & Communication Skills: Deep knowledge of event production and marketing communications best practices, including venue/vendor management, content and creative development, and on-site logistics coordination. Exceptional verbal and written communication skills, with a talent for developing clear, compelling messages and presentations. Ability to craft engaging event narratives and internal communications that resonate with both external audiences and an internal sales force.Strategic & Organizational Skills: Strategic thinker with experience translating business objectives into event strategies and communication plans. Strong project management skills, able to juggle multiple events/projects simultaneously while meeting deadlines. Analytical mindset to measure event effectiveness and portal engagement, using insights to drive continuous improvement.Financial & Vendor Management: Proven budget management skills, including planning and managing significant project budgets and partner/vendor contracts. Experience negotiating with and managing external agencies or production partners, with a track record of delivering projects on time and within budget. Other Requirements: Ability to travel (~20% of the time) for onsite event execution; comfortable working flexible hours around event schedules. A passion for collaborative leadership and the ability to thrive in a highly matrixed, fast-paced corporate environment.Company Overview:Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper, Canada Dry, Mott’s, A&W, Peñafiel, GHOST, 7UP, Snapple, Clamato and Core Hydration. Our global coffee business spans more than 100 markets and includes the leading Keurig single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet. ​We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.​Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?​Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by lawA.I. Disclosure: KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to View email address on click.appcast.io in lieu of clicking Apply. Please include the job title and location or Job ID # in the email subject line in order for your email application to be considered.Job ID:142945Function:SalesLevel:DirectorType:Full-TimeHourly/Salaried:SalariedDepartment:Sales