Head of US Growth Marketing, Analytics

Own our intent-based customer acquisition ecosystem, data architecture, website performance, and organic retention funnels Serve as the strategic and technical manager for our content and lifecycle marketing team Manage schema markup, indexation, and Core Web Vitals to maximize organic discovery Optimize our digital footprint for citations inside AI platforms like ChatGPT Search, Perplexity, Google Gemini, and AI Overviews Clean up attribution models and establish a robust core measurement framework Requirements 7+ years of experience with SEO and GEO, and running Google campaigns Deep, hands-on experience running Google Ads, Google Tag Manager, Google Analytics (GA4), and major SEO suites (e.g., SEMrush) A sophisticated understanding of Generative Engine Optimization (GEO), semantic search, LLM scannability, and how AI engines source and cite brand data Proven track record setting up data attribution and campaigns that seamlessly cater to both consumer users (B2C) and enterprise/HR decision-makers (B2B) Core Competencies Expertise in managing intent-based customer acquisition ecosystems, optimizing digital marketing strategies, and implementing robust data attribution frameworks. Proficient in leveraging SEO, GEO, and AI technologies to enhance organic discovery and performance metrics. Highest-signal resume keywords SEO Expertise Generative Engine Optimization (GEO) Google Ads Management Data Attribution Setup Google Analytics (GA4) ATS Optimization Keywords Hard Skills SEO GEO Data Attribution Campaign Management Schema Markup Core Web Vitals Semantic Search LLM Scannability Digital Marketing Optimization Organic Retention Industry Keywords Customer Acquisition Content Marketing Lifecycle Marketing B2C B2B Tools & Technologies Google Ads Google Tag Manager Google Analytics (GA4) SEMrush AI Platforms #J-18808-Ljbffr Jobtailor