Senior Account Manager - TikTok Shop

ABOUT THE COMPANY:

OverCast Digital is a leading triple-certified TikTok Shop Partner based in Los Angeles. We specialize in providing comprehensive solutions for rising social commerce channels, including Strategy, Affiliate Management, and LIVE Shopping. Our dedicated team works to shape TikTok into a vibrant community of inspiration and influence, with a network of top content creators and affiliates leading the charge. At OverCast Digital, we believe that the future of commerce is social.

JOB DESCRIPTION

We are seeking a relationship-driven and strategic Senior Account Manager, based in New York City, to manage and grow client partnerships, ensuring they thrive in the world of TikTok Shop and social commerce. This role requires exceptional communication and problem-solving skills to navigate complex client needs while driving business growth. The ideal candidate has experience in commerce, affiliate marketing, or growth strategies and understands the nuances of brand campaigns with a direct-response focus.

Responsibilities

Client Strategy & Relationship Management:

• Act as the trusted advisor for clients, ensuring alignment between their goals and OverCast Digital’s solutions.


• Develop growth-driven strategies for TikTok Shop success, focusing on commerce, affiliate programs, and social selling.


• Communicate with clarity and confidence, guiding clients through campaign execution and optimization.


• Proactively anticipate client needs and offer solutions before challenges arise.

Collaboration & Leadership:

• Lead and mentor junior team members, helping them refine their client management and problem-solving skills.


• Work closely with internal teams to ensure seamless execution of client strategies, bridging communication between creative, marketing, and operations.


• Align with the VP of Accounts on account strategies, growth opportunities, and long-term client success.

Performance & Growth:

• Analyze key performance indicators (KPIs) and translate insights into actionable recommendations for clients.


• Identify opportunities for account expansion, upsells, and cross-sells, driving long-term value.


• Develop and present quarterly business reviews, showcasing progress, learnings, and future growth opportunities.

Requirements

Location: Based in New York City, NY.

Education: Bachelor’s degree in Marketing, Communications, or a related field.

Required Experience:

• 6+ years in account management, client services, e-commerce, or growth-focused roles.


• Strong understanding of social commerce, TikTok Shop, affiliate programs, and direct-response strategies.


• Exceptional soft skills, communication, adaptability, problem-solving, and relationship-building.


• Experience working with brands on growth-focused campaigns (not traditional media buying).


• Ability to analyze KPIs and campaign performance and turn data into strategic insights.


• Passion for digital marketing, emerging commerce trends, and client success.

Desired Experience:

• Strong understanding of TikTok Shop and social commerce trends.


• Proficiency in Google Workspace, Lark and Slack.