Senior Paid Media Director - Personal Injury Marketing

Location: Miami, FL (In-office Preferred) Job Type: Full-time Compensation: 90,000 – $150,000 per year (Base + performance bonuses based on lead generation and ROI) Job Summary We are seeking an elite-level Paid Media Director with proven, high-level experience managing large-scale advertising campaigns specifically in: Medical Malpractice Slip and fall This is NOT an entry-level or general digital marketing role. We are looking for someone who has already successfully managed aggressive, high-budget campaigns in highly competitive industries and understands how to generate qualified leads at scale through Meta, TikTok, and Google Ads. The ideal candidate must have deep expertise in: Meta Ads (Facebook & Instagram) TikTok Ads Google Ads / YouTube Ads Conversion optimization High-intent search campaigns Competitive legal and medical advertising markets We are looking for a true performance-driven operator who understands how to scale campaigns profitably in industries where CPL, conversion quality, and speed matter. Key Responsibilities Develop and scale high-performing paid advertising campaigns focused on: Medical Malpractice Manage large advertising budgets across: Meta TikTok Google Ads YouTube Generate qualified leads with strong ROI and conversion performance Build and optimize funnels for consultations, appointments, and signed cases Develop aggressive retargeting and audience segmentation strategies Create and optimize landing page strategies for conversion Continuously improve: CPL CAC ROAS Monitor competitor activity and market trends Work directly with ownership and executive leadership Collaborate with content, web development, intake, and sales teams Track performance through: Google Analytics GTM CRM systems Attribution systems Requirements Minimum 5+ years managing high-budget paid media campaigns MUST have direct experience in: Personal Injury advertising Expert-level knowledge of: Meta Ads Manager TikTok Ads Manager Google Ads YouTube Ads Proven history generating profitable campaigns in highly competitive markets Deep understanding of: Conversion optimization Retargeting Creative testing Attribution Strong analytical and reporting skills Ability to move fast and aggressively optimize campaigns Preferred Qualifications Experience managing seven-figure annual ad budgets Experience working directly with law firms or medical groups Experience scaling multi-location campaigns Strong understanding of intake and lead qualification systems Experience with AI-driven ad optimization and creative testing What We Are Looking For We are not looking for someone who “knows ads.” We are looking for: A high-level operator Someone obsessed with performance and ROI Someone who understands aggressive growth Someone who has already competed in difficult markets and won This role is for someone who wants to build and dominate in highly competitive industries. #J-18808-Ljbffr Seven Logik