Director, Product Marketing

Role Description

Scopely is looking for a Director, Product Marketing to join our unannounced project, working remotely within the US. This role reports directly to the VP of Marketing.

The Director, Product Marketing will play a pivotal role in uniting creative, product marketing, and user acquisition efforts to drive the success of the game. As a strategic leader, you’ll shape and execute marketing strategies that elevate product visibility, deepen player engagement, and build a distinct creative identity that resonates with the market. This role requires a sharp understanding of live game dynamics, strong cross-functional influence, and the ability to turn insights into action that aligns with both player expectations and business goals.

• Marketing Strategy & Positioning: Own and evolve the product marketing strategy for the game, ensuring alignment with studio goals, business KPIs, and player needs. Define clear positioning, messaging, and audience strategy to differentiate in a competitive landscape.
• Brand Building & Performance Optimization: Lead brand-building and positioning efforts to strengthen top-of-funnel metrics (CPI, IPM, TAM) and increase long-term player value. Continuously refine brand and creative strategies based on data, market signals, and player insights.
• Licensor Partnership: Partner directly with our IP holder to align marketing strategy, positioning, and creative direction with brand guidelines, ensuring all player-facing work honors the franchise while meeting our business goals.
• Cross-Functional Leadership: Collaborate closely with product, user acquisition, and creative teams to ensure cohesive execution and unified messaging across all touchpoints. Serve as the product marketing voice in feature planning and live operations decisions.
• Player & Market Insights: Conduct ongoing competitive and audience research to identify market trends, unmet needs, and new growth opportunities. Champion a test-and-learn mindset to validate hypotheses and optimize positioning over time.
• Team Enablement & Influence: Lead, mentor, and develop the product marketing team, fostering a culture of continuous improvement and professional growth.

Qualifications

• 8+ years experience leading marketing strategy
• Experience leading brand building, positioning, or repositioning of a large brand
• Strong foundation in product marketing with the ability to connect consumer insights, positioning, and go-to-market strategy - blending creative storytelling with a rigorous, data-driven approach to drive both brand resonance and performance outcomes.
• Deep understanding of key mobile marketing KPIs, player lifecycle strategies, and performance optimization levers.
• Excellent cross-functional collaboration and communication skills - able to align diverse stakeholders and influence without direct authority.
• High comfort with marketing data and testing frameworks - you know what to measure, how to measure it, and how to act on it.

Requirements

• For candidates in CA, CO, NJ, NY, and WA, the annual salary range is provided below. In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off.
• CA, CO, NJ, NY, and WA Annual Salary Range: $161,500 — $238,000 USD

Benefits

• Healthcare benefits
• Retirement benefits
• Pet insurance
• Paid holidays
• Paid Scopely free days
• Unlimited paid time off

Company Description

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences. Founded in 2011, Scopely is powered by its exceptional team, including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.