Director, Strategic Product Marketing

Role Description

PMI is looking for a Director, Strategic Product Marketing, who will own the product marketing strategy and GTM orchestration across PMI’s full portfolio. The Director, Strategic Product Marketing turns market insight, product strategy, research, practitioner understanding, and operational readiness into clear portfolio positioning, integrated GTM plans, market education, and measurable commercial outcomes.

This is a portfolio-led role with four connected responsibilities:

• Product marketing
• Content strategy for GTM
• Evangelism and profession-level storytelling
• GTM operations/readiness governance

The Director operates at altitude with executives, at ground level with launch teams, and in coaching mode with their team that includes junior Product Marketing Manager (PMM) talent and Go To Market (GTM) operations capability.

Qualifications

• 8–12+ years of product marketing, portfolio marketing, product management, or related strategic marketing experience.
• Experience leading or directly managing marketers, ideally including junior or developing team members.
• Strong understanding of the project management discipline and profession, or deep experience in an adjacent professional certification, education, workforce, SaaS, learning, or knowledge-platform business.
• Proven ability to build positioning and messaging for complex product portfolios, not just individual launches.
• Experience turning research, thought leadership, customer insight, and market signals into product positioning, GTM strategy, sales narratives, and campaign briefs.
• Experience building product marketing and GTM systems for a complex portfolio, including launch tiering, readiness planning, stakeholder alignment, and post-launch optimization.
• Ability to connect strategic positioning with operational execution, ensuring that GTM promises are supported by web, commerce, delivery, enablement, content, and customer-facing readiness.
• Comfort working across operationally complex product environments where delivery partners, web/product detail pages, certification or assessment requirements, commerce flows, and regional execution affect market success.
• Experience developing integrated marketing plans across web, email/CRM, content, PR/comms, sales enablement, community, paid media, partner marketing, and regional activation.
• Experience supporting multiple sales or distribution motions, such as DTC retail, direct sales, online commerce, partner channels, B2B, or distribution.
• Ability to work in a global organization with multiple stakeholders across regions, functions, and time zones.
• Strong executive communication skills, including the ability to simplify complexity, defend strategic choices, and align stakeholders before execution begins.
• Strong writing ability, including messaging, briefs, sales narratives, web copy, launch materials, and executive-ready recommendations.
• Portfolio thinking: Ability to see how products connect, overlap, compete, sequence, and ladder into a stronger market story.
• PMM system-building: Ability to create clearer briefs, launch standards, GTM playbooks, readiness processes, and repeatable ways of working — not just execute individual launches.
• Market education mindset: Ability to shape understanding, shift audience beliefs, and explain why PMI’s products and capabilities matter now.
• Content-aware positioning: Ability to use research, thought leadership, community insight, customer proof, and practitioner expertise to strengthen product positioning and GTM strategy.
• Roadmap influence: Ability to bring market signals back to product and identify what should be built, clarified, packaged, prioritized, or retired.
• Executive translation: Ability to explain complex portfolio strategy clearly to executives, product leaders, sales teams, partners, regional stakeholders, and external audiences.
• Cross-functional leadership: Ability to align teams across product, marketing, content, creative, web, sales, delivery, partner, and regional functions before execution begins.
• Operational judgment: Ability to manage competing priorities, dependencies, timelines, and launch complexity while maintaining strategic focus.

Requirements

• Travel up to 30%

Benefits

• An excellent total package, with compensation and benefits based upon your geographic location.
• Skill development opportunities, to help you grow now and into the future.
• Access to a global network, to enrich your professional experience.
• Flexible options to help balance work time and your time.
• Award and bonus opportunities.