Senior Manager, Market Access & Reimbursement

Job Description SummaryThe Senior Manager, Market Access & Reimbursement is a strategic individual contributor responsible for leading U.S. reimbursement and market access efforts for icobrain. This role will develop and execute payer engagement strategies, influence coverage decisions, and drive patient access through strong partnerships with payers, providers, and internal stakeholders.This position plays a critical role in enabling patient access to innovative imaging solutions by ensuring appropriate reimbursement pathways and payer adoption. The ideal candidate brings deep expertise in reimbursement strategy and can operate independently to deliver results with minimal ramp-up time.Job DescriptionKey ResponsibilitiesMarket Access & Reimbursement StrategyLead the development and execution of U.S. market access and reimbursement strategies to secure, maintain, and expand payer coverage for icobrain.Serve as the subject matter expert and strategic lead for reimbursement, partnering cross-functionally to drive business outcomes.Develop and execute commercial payer account plans to support coverage, coding, and payment optimization.Actively engage with payers to educate on icobrain’s value proposition and influence coverage decisions.Monitor and maintain expertise in regional MAC and CMS policy changes and their impact.Payer & Stakeholder EngagementEstablish and maintain relationships with key stakeholders, decision makers, and influencers across major payer organizations.Collaborate with Evidence Generation/HEOR and Clinical teams to deliver compelling value propositions, clinical evidence, and economic models to payers and providers.Partner with U.S. Advocacy to build relationships with patient advocacy groups, physician KOLs, and medical societies to support patient access.Work closely with the Field Commercial team to address reimbursement questions, provide guidance, and remove access barriers.Reimbursement Education & SupportDesign and deliver targeted reimbursement and coding education to support payer engagement and provider adoption strategies.Develop educational materials, including manuals, presentations, and e-learning modules.Serve as a resource for coding and reimbursement-related questions across teams and customers.Compliance, Coding & Policy ExpertiseMaintain deep expertise in ICD-10-CM, CPT, HCPCS, and payer-specific guidelines.Conduct coding audits and provide insights to improve accuracy and compliance.Stay current with CMS regulations, payer updates, and industry best practices.Partner with clinical documentation improvement (CDI) teams to enhance provider documentation.Cross-Functional LeadershipLead initiatives and drive alignment across cross-functional stakeholders without direct reporting authority.Influence internal teams including Commercial, Clinical, HEOR, and Advocacy to support access strategies and business objectives.Basic QualificationsBachelor’s degree in Health Information Management or related fieldCPC, CCS, or equivalent certification (required)Minimum of 10 years of experience in U.S. healthcare, medical device, or pharmaceutical industryMinimum of 5 years of direct experience in U.S. market access with deep knowledge of reimbursement and payment mechanismsStrong knowledge of ICD-10-CM, CPT, HCPCS, and CMS guidelinesProven experience leading reimbursement strategy and implementationDemonstrated ability to collaborate effectively and lead cross-functional initiativesStrong problem-solving, decision-making, communication, and presentation skillsPreferred QualificationsExperience working with U.S. payer organizations and influencing coverage policy decisionsFamiliarity with electronic health record (EHR) systemsExperience creating engaging training and educational contentStrong analytical and problem-solving capabilitiesExperience in imaging, diagnostics, or radiopharmaceuticalsKnowledge of the evolving managed care and payer landscapeEstablished relationships with payer or provider organizationsWhat Success Looks LikeQuickly assumes ownership of reimbursement strategy with minimal ramp-up timeSuccessfully develops and implements payer engagement strategiesBuilds strong relationships with payers and internal teamsDrives measurable improvements in coverage, coding, and reimbursement pathwaysOperates as a trusted expert and strategic leader in market accessIdeal Candidate ProfileStrategic thinker with hands-on execution capabilityProven track record influencing payer decisions and driving reimbursement outcomesComfortable operating in a fast-moving, ambiguous environmentStrong communicator who can influence without direct authorityPassionate about improving patient access to innovative healthcare solutions#LI-LRG1#LI-Onsite#LI-Hybrid#LI-RemoteWe will not sponsor individuals for employment visas, now or in the future, for this job opening. For U.S. based positions only, the pay range for this position is $145,600.00-$218,400.00 Annual. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including skills, qualifications, experience and location. In addition, this position may also be eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.Additional InformationGE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable). While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.Relocation Assistance Provided: NoJob SummaryJob number: R4042417Profession: Marketing