Paid Media Specialist

Paid Media Specialist ResiBrands | Austin, TX Compensation: $60,000-$70,000 Base + Google Ads Account Retention Bonuses About ResiBrands ResiBrands is looking for a driven, analytical, and growth-minded Paid Media Specialist with hands-on Google Ads experience to help scale customer acquisition across our portfolio of home services brands. ResiBrands is the platform company supporting That 1 Painter, GarageUp, Action Exteriors, and Pink's Window Services. Founded in Austin, Texas, ResiBrands has grown to more than 700 franchised locations nationwide and continues to expand rapidly. That growth creates a unique opportunity to work across multiple brands, markets, and advertising strategies while developing your career alongside a fast-moving marketing organization. We're looking for someone who understands Google Ads beyond the basics, knows how to identify opportunities for improvement, and is comfortable taking ownership of campaign performance. You don't need to know everything, but you do need real, hands-on experience managing Google Ads campaigns. We're looking for someone who can contribute immediately while continuing to grow with the team. What You'll Be Working On Independently manage, build, and optimize Google Ads campaigns across multiple brands and franchise markets. Manage and support paid media campaigns across Meta Ads Manager. Monitor performance against key metrics, including cost per lead, cost per booked estimate, conversion rate, return on ad spend, and lead volume. Optimize Google Ads account structures, keywords, negative keywords, bidding strategies, budgets, and campaign targeting. Identify opportunities to improve campaign performance through testing, creative adjustments, landing page alignment, and budget allocation. Analyze campaign and market-level data to identify trends, performance gaps, and opportunities for growth. Work closely with account management, creative, leadership, and franchise owners to recommend actionable improvements. Develop clear, KPI-driven reporting that translates advertising performance into meaningful business insights. Maintain and improve paid media SOPs, campaign standards, account structures, and quality-control processes. Stay current on Google Ads updates, AI-powered advertising tools, attribution, and evolving digital marketing strategies. What You'll Bring With You Required Qualifications Hands-on experience independently building, managing, and optimizing Google Ads campaigns. Working knowledge of Google Ads campaign structure, keyword strategy, negative keywords, bidding, budget management, and performance optimization. Ability to analyze campaign results, troubleshoot performance issues, and make data-driven adjustments without extensive training. Understanding of digital advertising metrics, including CPL, CPC, CTR, conversion rate, and ROAS. Strong analytical skills and the ability to turn performance data into actionable recommendations. Excellent organization, communication, and time-management skills. Ability to manage multiple campaigns, accounts, and priorities simultaneously. A proactive mentality. You look for problems to solve and opportunities to improve rather than waiting to be told what to do. Preferred Qualifications 2+ years of experience in paid media or performance marketing. Experience with Meta Ads Manager. Experience managing multiple advertising accounts, brands, or geographic markets. Experience with lead-generation campaigns, particularly in home services or franchise businesses. Bachelor's degree in Marketing, Advertising, Business, Communications, or a related field. Compensation & Growth Opportunities Base Salary: $60,000-$70,000 annually, depending on experience, with flexibility for exceptional candidates. Google Ads Account Retention Bonuses: Additional earning opportunities tied to the successful management and retention of Google Ads accounts. Career Growth: Opportunities to take on additional responsibility and advance as our brands and marketing organization continue to scale. Work Location: Austin, TX preferred. Remote flexibility may be available for candidates with demonstrated Google Ads expertise. What Success Looks Like Success in this role means more than launching ads. You'll help ResiBrands build a smarter, more scalable paid media operation. You'll be expected to understand what's happening within your accounts, why it's happening, and what adjustments will improve results. We're looking for someone who can step in, take ownership, and make an impact while continuing to develop their skills as our organization grows. If you enjoy working with data, improving campaign performance, and seeing the direct impact of your work, we'd love to hear from you. #J-18808-Ljbffr