Marketing Specialist

Job Description

Job Description

Are you a creative, driven marketing professional who enjoys turning ideas into action? Do you thrive in a fast-paced environment where you can develop campaigns, create engaging content, build community relationships, and see the results of your work?

We are looking for a talented Marketing Specialist to support and execute marketing initiatives for Planet Fitness and Tommy’s Express Car Wash. This is an exciting opportunity for a marketing professional who wants to do more than coordinate projects—you will have the opportunity to contribute ideas, partner with campaigns, strengthen brand awareness, and help drive customer engagement and business growth. The Marketing Specialist works closely with regional managers and CEO.

The ideal candidate combines creativity with strong execution skills, understands how to connect with local audiences, and can confidently manage multiple projects from concept to completion. From digital content and promotional campaigns to community partnerships and special events, you will play an important role in bringing our brands to life and creating meaningful connections with customers.

If you are proactive, organized, resourceful, and passionate about marketing that delivers results, we would love to hear from you.

What You’ll Do

Develop and Execute Marketing Campaigns

• Plan and execute local marketing campaigns, promotions, and advertising initiatives that support brand awareness, customer acquisition, membership growth, and sales objectives.
• Take ownership of assigned projects from initial concept and planning through execution, follow-up, and performance evaluation.
• Identify creative opportunities to connect with local audiences, increase customer engagement, and strengthen each brand’s presence in the market.
• Research local market trends, competitor activity, and customer interests to recommend fresh ideas and effective promotional strategies.
• Collaborate with franchise marketing teams, agencies, vendors, and internal partners to ensure campaigns are delivered accurately, on time, and in accordance with brand standards.

Bring Our Brands to Life

• Maintain a consistent, professional brand image across locations, advertising, signage, promotional materials, and digital platforms.
• Develop engaging marketing messages, promotional copy, campaign concepts, and creative materials that capture attention and encourage customer action.
• Coordinate the development and distribution of banners, flyers, signage, promotional displays, and other marketing assets.
• Identify opportunities to enhance local marketing efforts while ensuring alignment with established brand guidelines.

Create Engaging Digital Content

• Contribute to digital marketing initiatives through social media content, photography, videos, customer testimonials, and promotional campaigns.
• Develop content ideas and help maintain a consistent calendar of relevant, engaging, and timely marketing content.
• Capture photos and videos at locations, community events, and promotional activities to showcase our brands and customer experiences.
• Coordinate with marketing agencies and internal partners on digital promotions, advertising, and social media initiatives.
• Monitor customer engagement, feedback, and campaign performance to identify opportunities for improvement.

Build Community Connections

• Establish and maintain relationships with local businesses, schools, apartment communities, nonprofit organizations, chambers of commerce, and other community partners.
• Identify opportunities for partnerships, sponsorships, cross-promotions, and community initiatives that expand brand visibility and support business growth.
• Coordinate outreach activities and promotional efforts designed to attract new customers and strengthen relationships within the community.
• Represent our brands at networking events, sponsorships, community activities, and other promotional opportunities with professionalism and enthusiasm.

Plan and Execute Events

• Coordinate and execute on-site and off-site promotional events, street team activities, community activations, and special marketing initiatives.
• Manage event logistics, including scheduling, vendor communication, promotional materials, supplies, setup, teardown, and follow-up.
• Coordinate assigned promotional personnel and street teams to ensure events are properly prepared and executed.
• Engage with attendees, communicate promotional offers, answer general questions, and create a positive experience that reflects our brands.
• Track event participation, customer interactions, promotional results, and opportunities to improve future events.

What Makes You a Great Fit?

We are looking for someone who is creative, dependable, self-motivated, and comfortable taking ownership of their work. You should enjoy balancing big-picture ideas with the details required to execute them successfully.

You will thrive in this position if you are someone who:

• Takes initiative and moves projects forward without needing constant direction.
• Enjoys developing fresh ideas and turning them into actionable marketing initiatives.
• Is highly organized and can manage multiple priorities while meeting deadlines.
• Communicates confidently and professionally with internal teams, vendors, customers, and community partners.
• Has a strong eye for detail and takes pride in producing high-quality work.
• Understands the importance of brand consistency, customer experience, and measurable business results.
• Is adaptable, resourceful, and comfortable working in a changing, fast-paced environment.
• Approaches challenges with a positive attitude and a solutions-oriented mindset.
• Works well independently while contributing to a collaborative team environment.

Qualifications

• Previous experience in marketing, advertising, communications, digital marketing, event marketing, or a related field.
• Experience executing marketing campaigns, promotional activities, social media initiatives, events, or community outreach programs.
• Working knowledge of social media, content creation, digital marketing, traditional advertising, and promotional strategies.
• Strong written and verbal communication skills, including copywriting, editing, and proofreading.
• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.
• Familiarity with Canva, Adobe Illustrator, Photoshop, or other graphic design and content creation tools is preferred.
• Ability to organize projects, coordinate logistics, track results, and manage competing deadlines.
• Strong interpersonal skills and the ability to establish productive relationships with internal and external partners.
• A self-starter mentality, sound judgment, and the ability to work independently while keeping appropriate team members informed.

Education: A bachelor’s degree in Marketing, Communications, Business, Advertising, or a related field is preferred. Equivalent relevant professional experience may be considered.

Work Environment and Requirements

• Work in a typical office environment with local travel between company locations and community event sites as needed.
• Participate in occasional evening or weekend events and promotional activities based on business needs.
• Be comfortable standing and walking for extended periods during events.
• Assist with event setup and teardown and occasionally lift or carry promotional materials and equipment weighing up to 50 pounds.
• Adapt to indoor and outdoor work environments, including varying weather conditions during community events.

Why Join Us?

This is an opportunity to expand your marketing experience, contribute creative ideas, and play a meaningful role in the growth of two recognized brands. Bring your ideas, initiative, and passion for marketing—and help us create stronger brands and lasting customer connections.

If you are a motivated marketing professional who enjoys creativity, organization, collaboration, and results-driven work, we encourage you to apply.