Commerce Media Strategist

Role Description

As a Commerce Media Strategist, you will leverage your expertise to build, drive, and optimize marketing campaigns within the commerce media ecosystem. You will develop sophisticated omnichannel strategies tailored to each client’s unique goals, ensuring measurable success and client satisfaction.

Key Responsibilities

• Client-Centric:
  • Build, drive, and optimize successful Amazon DSP marketing campaigns within your specialty and channel (e.g., DSP, Search on Amazon, Walmart, Criteo) to meet and exceed client goals, measured by campaign performance metrics such as conversion rates and ROI.
  • Foster strong working relationships with top-tier clients through effective communication across virtual, asynchronous, and in-person interactions, aiming for a Client Satisfaction score of 9 or above and Client Retention of 95% or above.
  • Develop sophisticated, impactful omnichannel commerce media strategies tailored to each client’s unique goals and challenges, ensuring sustainable achievement of growth, retention, and profitability targets.
  • Identify new marketing opportunities and repurpose existing strategies to optimize brand awareness and drive sales volume across commerce media platforms, measured by growth in sales volume and brand visibility.
• Product-Led:
  • Integrate Tinuiti’s product and technology suite into channel activations, focusing on scalability, growth, and efficiency, and measuring success through achievement of key client metrics and channel-specific success.
  • Demonstrate fluency in Tinuiti's product app suite through utilizing the tool suite in day-to-day work, answering questions using the app, providing feedback and improvement recommendations, and leveraging the app as a primary method of client communications.
• Data & Measurement Data-Driven:
  • Analyze cross-channel data and insights to interpret trends and make strategic recommendations, ensuring alignment with clients’ KPIs and the broader commerce media landscape.
  • Achieve Same Store Growth targets for clients you manage or support, using data analytics to drive decision-making and optimize campaign performance.
• Channel Specific Expertise & The Tinuiti Way:
  • Maintain expert-level knowledge of relevant commerce media platforms, proactively educating clients and internal colleagues on updates and benefits.
  • Maintain annual certifications for relevant commerce media platforms applicable to your book of business, ensuring expertise and compliance.
  • Exemplify innovative thought leadership within your vertical/channel and the broader commerce media landscape, advancing agency best practices and contributing insights internally and externally.
  • Collaborate effectively with other channel specialists to share knowledge and best practices, fostering a multi-channel approach to client strategies, tracked by collaboration metrics and knowledge-sharing outcomes.
  • Effectively delegate across commerce team members to execute strategies.
• Owner Mindset:
  • Proactively assess and diagnose omnichannel opportunities for improvement, implementing changes to achieve growth, retention, and profitability targets, tracked by performance metrics and client outcomes.
  • Contribute to a culture of continuous improvement by experimenting with new strategies and tools, measured by the implementation of innovative solutions and client feedback.
  • Effectively prioritize and manage time across clients, partner relationships, and internal initiatives, ensuring timely delivery of strategic objectives.
  • Take ownership of assigned accounts by proactively managing day-to-day operations, ensuring all deliverables are quality-checked, and consistently monitoring performance to confirm the account is running as intended.

Qualifications

• 5-7 years of experience in commerce media, paid commerce, or senior media planning roles with a proven track record of executing successful campaigns with monthly budgets of [INSERT BUDGET].
• Experience with commerce media platforms such as Amazon, Walmart, Criteo, etc. preferred.
• Experience with Skai, Analytic Index, Pacvue, and Helium10 preferred.

Requirements

• The hiring salary range for this role is $80,000 - $95,000.
• We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.
• Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. We offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts.
• Retirement: Match up to 4% of your contributions at 100%.
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity.
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources.