PAHO Consultant - Social Media and Multimedia

Role Description

This consultancy will support CMU’s Multimedia and Social Media Initiative, which seeks to strengthen PAHO’s digital presence, public engagement, and institutional visibility through innovative and impactful communication products.

The consultant will support the production of high-quality audiovisual and digital communication products, contribute to implementing social media campaigns and content strategies, monitor performance and audience insights, and help ensure consistency, accessibility, and quality across PAHO’s digital communication channels.

Qualifications

• University degree in communications, journalism, digital media, marketing, public relations, social sciences, or another related field.
• At least 7 years of progressively responsible experience in social media management, digital communications, content development, audience engagement, or related fields.
• Demonstrated experience developing and implementing social media strategies and managing institutional social media accounts across multiple platforms.
• Experience creating, adapting, and optimizing content for digital channels, including text, images, short-form video, and multimedia products.
• Proven ability to monitor performance metrics, analyze audience engagement, and translate data into actionable recommendations.
• Experience supporting communication campaigns in international organizations, public institutions, or multicultural environments is desirable.
• Fluency in English or Spanish, with a good working knowledge of the other language, is essential. Working knowledge of Portuguese and/or French is an advantage.

Requirements

• Support the planning, development, implementation, monitoring, and evaluation of PAHO’s social media and digital communication activities.
• Contribute to content creation, social media management, digital engagement, multimedia products, analytics, and other communication initiatives.
• Design, produce, and adapt social media content (e.g., graphics, short videos from YouTube, podcasts, press conferences, reels, carousels, and infographics).
• Assist with content scheduling, planning, and uploading posts for institutional and leadership accounts.
• Draft and/or proofread social media copy in both English and Spanish.
• Generate performance and analytics reports summarizing key metrics, results, lessons learned, and recommendations.
• Conduct social listening to capture audience insights and emerging conversations.
• Support audiovisual content production for digital platforms.
• Coordinate with the multimedia team to ensure consistency across formats and alignment with visual identity and accessibility standards.
• Deliver final asset packages in editable and publication-ready formats.
• Contribute to innovation in digital communication by applying best practices.

Benefits

• Remuneration based on PAHO daily consultancy rates, approximately USD 260 per day within the Band B consultancy range.
• Monthly payments upon submission and formal approval of a brief progress report certifying the deliverables completed.
• Opportunity for extension based on programmatic needs, satisfactory performance, and availability of funds.