Social Media Director

Role Description

The Social Media Director is a strategic leader responsible for elevating, expanding, and optimizing the social media presence across The Community Solution Education System's institutions. This role leads the development and execution of data-driven social media strategies that strengthen brand visibility, engage target audiences, and drive institutional goals.

The Social Media Director oversees a team of geographically distributed Content Creators embedded in key markets, fostering a culture of accountability, creativity, collaboration, and continuous improvement while ensuring alignment with institutional brand standards and marketing priorities.

The ideal candidate is a strategic and analytical social media leader with a deep understanding of audience behavior, digital trends, paid and organic social strategy, and emerging technologies. They are equally comfortable developing enterprise-level strategy, coaching high-performing teams, leveraging AI to increase efficiency and impact, and translating performance data into actionable business recommendations.

Responsibilities

• Social Media Strategy & Execution
  • Develop and lead multi-platform social media strategies that align with marketing, enrollment, and brand objectives.
  • Identify opportunities to expand institutional reach through emerging platforms, evolving content formats, creator partnerships, and innovative engagement strategies.
  • Ensure an integrated balance of paid and organic social strategies, partnering closely with digital marketing teams to maximize campaign performance.
  • Monitor platform updates, algorithm changes, audience behavior, and industry trends to keep institutional social strategies innovative and competitive.
  • Evaluate and implement AI-powered tools and workflows that improve content planning, production efficiency, audience engagement, social listening, and campaign optimization while maintaining brand quality and authenticity.
• Team Leadership & Content Development
  • Lead, coach, and develop a geographically distributed team of Content Creators, establishing clear expectations, accountability, professional development, and consistent performance standards.
  • Foster a collaborative, high-performing team culture focused on creativity, operational excellence, continuous learning, and measurable results.
  • Establish editorial direction, content strategies, and quality assurance processes to ensure all content is engaging, accurate, on-brand, and optimized for platform best practices.
  • Collaborate with designers, videographers, copywriters, and institutional stakeholders to develop compelling multimedia campaigns.
  • Guide the development of student-generated content, influencer partnerships, ambassador programs, and community engagement initiatives that strengthen brand affinity and authenticity.
• Performance Analysis & Optimization
  • Establish meaningful KPIs and performance benchmarks aligned with marketing, enrollment, brand awareness, and audience engagement goals.
  • Develop executive-level reporting dashboards that communicate channel performance, campaign effectiveness, audience insights, and strategic recommendations.
  • Analyze trends across platforms to identify opportunities for optimization, resource allocation, and future campaign planning.
  • Lead ongoing experimentation through A/B testing, content optimization, audience segmentation, and platform-specific best practices.
  • Leverage platform analytics, enterprise reporting tools, and AI-driven insights to continuously improve performance and operational efficiency.
• Collaboration & Brand Alignment
  • Partner cross-functionally with marketing, communications, admissions, creative, and institutional leadership teams to ensure social media strategies support enterprise priorities.
  • Ensure consistent brand voice, messaging, and storytelling across all institutional social channels.
  • Partner with PR and crisis communications teams to support reputation management, social listening, and rapid response communications.
  • Develop and maintain enterprise social media standards, governance, workflows, training, and best practices that promote consistency, quality, and scalability.
  • Build strong working relationships with institutional partners through regular communication and periodic travel to campuses and key organizational events.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
• 7+ years of progressive experience in digital marketing, social media strategy, or communications, including experience leading and developing high-performing teams.
• Demonstrated success managing geographically distributed teams in a collaborative, fast-paced environment.
• Deep knowledge of social platform algorithms, audience engagement strategies, emerging trends, and enterprise social media management tools.
• Experience leveraging AI-powered tools to improve workflow efficiency, content development, reporting, and campaign performance.
• Strong analytical skills with experience developing executive reporting, dashboards, and strategic performance recommendations using platforms such as Google Analytics, Meta Business Suite, Sprout Social, or similar tools.
• Proven success leading cross-platform campaigns that drive measurable business outcomes, audience growth, and engagement.
• Excellent communication, leadership, organizational, and cross-functional collaboration skills.
• Experience working within complex, multi-brand organizations; nonprofit or higher education experience preferred.
• Willingness and ability to travel regularly to institutional campuses, conferences, and organizational meetings as needed.

Benefits

• This opportunity is budgeted at $100,000 - 110,000 base compensation.
• Additional compensation factors may impact total compensation.
• Generous paid time-off.
• Medical and dental insurance coverage.
• Life and disability insurance.
• Retirement plan with employer contribution.
• Multiple flexible spending accounts.
• Tuition reimbursement.