Insomniac - Marketing Campaign Specialist, YouTube

Job Summary We are looking for an enthusiastic and experienced Marketing Specialist to oversee the operations and growth strategy of YouTube. This is a full‑time, on‑site position requiring presence in the office five days a week. Who Are We Insomniac produces some of the most innovative, immersive music festivals and events worldwide. Our events blend state‑of‑the‑art lighting, pyrotechnics, sound design, large‑scale art installations, theatrical performers and next‑generation special effects, capturing the senses and inspiring fan interaction. We host 10,000 concerts, club nights, and festivals for seven million attendees annually across 13 countries and five continents. (Example: Electric Daisy Carnival Las Vegas). The Role Your primary focus will be building and executing YouTube strategy, content, and promotion, while coordinating with internal stakeholders, third‑party agencies, and event marketing teams. Responsibilities Specialize in creating and executing marketing campaigns with a strong focus on YouTube as a primary content and promotional channel, collaborating with digital advertising, social media, integrated technology, and other cross‑functional teams. Own the YouTube marketing strategy, develop content calendars, manage video releases, optimize videos, and leverage platform tools (e.g., Shorts, Community tab, scheduling) to drive growth and engagement. Work with third‑party agencies to oversee YouTube initiatives. Partner closely with event marketing leads to integrate YouTube‑first campaigns with broader marketing initiatives. Lead internal and external meetings, articulating campaign objectives and YouTube‑specific strategies and opportunities. Analyze week‑to‑week performance data: YouTube channel analytics, social media engagement, and paid media; adapt marketing plans based on insights and communicate key targets and metrics to partners. Stay current on platform trends, content formats, algorithm updates, and best practices, ensuring campaigns are innovative, optimized, and aligned with digital behavior. Recommend process improvements to optimize the overall marketing and YouTube content development workflow. Collaborate with in‑house design and media teams to create YouTube‑optimized assets. Hire and manage independent video editors, animators, and YouTube specialists as needed. Lead execution of on‑site marketing efforts across media, social, and content capture—planning for livestreaming, real‑time content, and post‑event recaps. Ensure timely and accurate approvals for all marketing and YouTube/media assets. Support recruitment, training, and onboarding of team members, including those supporting video and YouTube operations. Train and provide support to new team members, clients, vendors, and partners when needed. Perform other projects and responsibilities as assigned. Qualifications 3+ years relevant experience in marketing and/or music, with demonstrated expertise in YouTube marketing, audience development, or content strategy. Deep understanding of the YouTube platform, content formats (Shorts, Lives, long‑form), algorithm, and creator/influencer ecosystem. Exceptional attention to detail in a fast‑paced environment. Passion for and knowledge of electronic music, artists, genres, and Insomniac brands. Strong communicator comfortable leading strategy and presenting YouTube insights and campaign results. Proven ability to lead and execute complex, high‑volume marketing campaigns, especially YouTube‑centric campaigns. Strong copywriting skills with ability to write compelling YouTube titles, descriptions, and calls‑to‑action in brand voice. Experience managing multiple timelines, adapting quickly, and collaborating across departments. Bonus: Experience with YouTube Studio, analytics dashboards, Photoshop, HTML, Google Analytics, or video editing platforms (Adobe Premiere, Final Cut). Willingness to execute or oversee off‑hours publishing and monitoring of YouTube content when needed. Work Environment Must be willing to travel to work during holidays, evenings, and weekends as required to meet deadlines. Must tolerate loud noise levels and drastic temperature climates while working on site at various event locations. Must be able to work in an open‑concept office space. Applicants for employment in the U.S. must possess work authorization; visa sponsorship is not required. Equal Employment Opportunity Insomniac strongly supports equal employment opportunity for all applicants regardless of age, ancestry, color, religious creed, family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition, genetic characteristics, genetic information, military and veteran status, political affiliation, national origin, citizenship, race, sex (including pregnancy, childbirth, breastfeeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in accordance with the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act. Insomniac will provide reasonable accommodations for qualified individuals with disabilities and other individuals who need accommodation to perform essential job functions. #J-18808-Ljbffr Insomniac Holdings, LLC