Marketing Director (Development Division)
ONE Sotheby's International Realty
Marketing Director – Development DivisionONE Sotheby's International Realty is the premier source for luxury real estate and new developments along Florida's East Coast. With more than 30 offices and over 1,400 experienced and well-connected agents, ONE Sotheby's combines the strength of a globally recognized brand with deep local market expertise.Within the Development Division, we specialize in the marketing and sales of exceptional new developments, luxury residences, and branded residential projects throughout South Florida.We are seeking an experienced Marketing Director – Development Division to work closely with the VP of Marketing and serve as a key leader within the Development Division marketing team.This is a highly hands-on leadership role responsible for overseeing the day-to-day management of the marketing team and a portfolio of 15+ luxury residential development projects. The ideal candidate is an experienced new-development marketer who understands the Miami real estate market, knows how to manage multiple projects simultaneously, and can move seamlessly between high-level strategy, client communication, team leadership, and detailed execution.The Marketing Director will be the primary day-to-day leader for the marketing team, ensuring projects remain organized, deadlines are met, deliverables are executed to a high standard, and internal and external stakeholders remain aligned.This is an ideal opportunity for a highly organized, collaborative and solutions-oriented marketing leader who thrives in a fast-paced, deadline-driven environment and enjoys managing people, projects, clients and competing priorities.Key ResponsibilitiesTeam Leadership & Day-to-Day ManagementServe as the day-to-day leader and manager of the Development Division marketing team, working closely with the VP of Marketing.Manage, prioritize and delegate workloads across Marketing Managers and Coordinators to ensure projects are appropriately staffed and supported.Establish clear priorities, deadlines, accountability and follow-up across the team.Lead regular internal marketing meetings and project check-ins.Monitor project timelines, deliverables and outstanding action items across a portfolio of 15+ developments.Identify potential issues or delays early and proactively develop solutions.Mentor, develop and support junior members of the marketing team.Foster a collaborative, positive and accountable team culture.Ensure consistency in marketing standards, processes and execution across the Development Division.Project & Client ManagementOversee the day-to-day marketing execution for a portfolio of 15+ luxury new-development projects, including boutique, ultra-luxury and branded residential developments.Develop and maintain project marketing calendars, timelines, deliverables and action-item trackers.Lead day-to-day communication with developers, ownership groups, sales teams, agencies, vendors and other project stakeholders.Attend and actively participate in developer and sales/marketing meetings.Prepare meeting agendas, document action items and ensure timely follow-up.Ensure all stakeholders understand priorities, responsibilities and deadlines.Manage multiple projects at different stages of development simultaneously, from pre-launch and positioning through sales and ongoing marketing.Build strong client relationships through responsiveness, organization, strategic thinking and consistent execution.Marketing Strategy & ExecutionDevelop and execute project-specific marketing plans under the direction of the VP of Marketing.Support brand positioning, launch strategy, campaign development, broker outreach, events, digital marketing, social media, public relations, collateral and sales initiatives.Translate project positioning and business objectives into actionable marketing plans.Review and provide direction on creative concepts and marketing materials across digital, print, social and sales channels.Ensure all marketing materials accurately reflect project positioning, brand standards and sales objectives.Collaborate with internal creative, digital and social teams as well as external agencies and vendors.Support market research, competitive analysis and audience development to inform project strategy.Monitor campaign performance and marketing results and translate insights into actionable recommendations.Sales & Business Development SupportWork closely with project sales teams to understand sales objectives, challenges, inventory and market conditions.Ensure marketing initiatives are aligned with sales priorities and actively support lead generation and sales efforts.Assist in developing marketing strategies and presentations for prospective developer clients.Represent ONE Sotheby's International Realty and its Development Division at broker events, industry events, sales missions and other marketplace opportunities as needed.Budget & Vendor ManagementAssist with the development, tracking and management of project marketing budgets.Monitor spending and ensure marketing initiatives are delivered within approved budgets.Manage relationships with external agencies, creative partners, media partners, vendors and other strategic partners.Coordinate quotes, scopes, approvals and deliverables to ensure projects remain on schedule and within budget.Ensure vendors and agency partners are held accountable to agreed timelines and quality standards.Reporting & PerformanceMonitor key marketing performance metrics across projects.Work with the digital and marketing teams to track leads, campaign performance and project activity.Prepare project updates and performance insights for internal leadership and developer clients.Identify opportunities to improve efficiency, marketing performance and overall project execution.
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