US Influencer Marketing & Copywriting Specialist

Our client is a growing consumer-focused brand looking to expand its reach and brand awareness through authentic creator partnerships and consistent social media execution. As the company continues to grow its influencer and creator network, they are seeking a US Influencer Marketing & Copywriting Specialist to manage influencer outreach, creator relationships, UGC coordination, and day-to-day social media activities. Role Overview The US Influencer Marketing & Copywriting Specialist will lead day-to-day influencer outreach and creator partnerships while supporting the company's social media presence. The primary focus of this role will be identifying, recruiting, and managing influencers, creators, bloggers, affiliate partners, and UGC opportunities. The US Influencer Marketing & Copywriting Specialist will also support social media publishing, community engagement, content calendars, and light content creation while helping the marketing team execute campaigns and grow an organized network of creator partnerships. This role is ideal for someone who understands the creator ecosystem, is highly organized, and can combine relationship-building with hands-on social media execution. Location Fully Remote | 9:00 AM - 5:00 PM EST Key Responsibilities Influencer & Creator Coordination Source and identify influencers, creators, bloggers, and affiliate partners aligned with brand objectives. Recruit and build relationships with qualified creator partners. Conduct influencer outreach and manage ongoing creator communications. Coordinate campaign briefs, expectations, timelines, and deliverables. Track creator deliverables and ensure campaigns remain organized and on schedule. Monitor influencer and creator performance to help evaluate partnership effectiveness. Build and maintain an organized pipeline of prospective and active creators. Maintain an organized library of creator assets and campaign materials. Collect and organize UGC for potential reuse across organic and paid marketing campaigns where permitted. Identify opportunities to strengthen and expand the company's creator network. Social Media Management Manage day-to-day social media publishing across relevant platforms. Develop and maintain weekly and monthly content calendars aligned with campaigns and promotions. Schedule and publish social content consistently. Monitor comments, messages, and other community interactions. Support ongoing audience engagement across social channels. Ensure published content remains consistent with established brand voice and visual standards. Coordinate social publishing with broader marketing and influencer initiatives. Content Creation & Repurposing Create light social media content, including captions, static graphics, and short-form videos. Repurpose existing influencer and creator content into organic social media assets. Adapt available content for different social platforms and formats. Identify creator assets that can support future social media initiatives. Maintain consistency across repurposed and original social content. Influencer & Social Performance Tracking Support basic reporting across influencer and social media initiatives. Track creator activity, campaign deliverables, and relevant performance results. Monitor social media engagement and content performance. Help identify trends and opportunities based on campaign and social performance. Use available performance insights to support continuous optimization of influencer initiatives. Qualifications Experience 3+ years of experience in US based influencer marketing , social media, creator partnerships, or a related role. Hands-on experience sourcing, coordinating, and managing influencer campaigns. Experience conducting creator outreach and managing influencer relationships. Experience supporting social media publishing and content calendars. Experience supporting U.S.-based brands or audiences. Experience in copywriting is a must. Experience working with e-commerce, marketplace, retail industry, cash back influencing, or consumer brands is a plus. Personal content creation experience is a plus. Skills Strong understanding of influencer marketing and creator ecosystems across Instagram, TikTok, YouTube, and blogs. Ability to write content for the site blog, Instagram, TikTok, and other social media. Ability to identify and evaluate creators who align with brand objectives and audiences. Strong written communication and influencer outreach skills. Ability to manage creator pipelines, campaign timelines, deliverables, and digital assets. Strong project management and organizational skills with the ability to coordinate multiple partnerships simultaneously. Strong understanding of social media publishing and community engagement. Strong eye for social content and an understanding of what performs across different platforms. Ability to create captions, static social graphics, and light short-form video content. Familiarity with UGC usage rights and whitelisting is a plus. Basic SEO knowledge is a plus. Strong attention to detail and ability to maintain organized creator and content libraries. What Success Looks Like A consistent pipeline of qualified influencers and creators is developed and maintained. Influencer outreach and creator relationships are managed effectively. Creator activations are organized, completed on time, and aligned with campaign objectives. Campaign deliverables and timelines are consistently tracked and maintained. A strong, organized library of reusable UGC assets is developed. Social media content is consistently published and aligned with brand standards. Community engagement is monitored and supported effectively. Influencer and social performance reporting remains organized and actionable. Performance insights are used to continuously improve creator partnerships and social media initiatives. This role offers the opportunity to take meaningful ownership of influencer marketing and creator partnerships while gaining broader exposure to social media, UGC, content creation, and performance tracking. As the US Influencer Marketing & Copywriting Specialist , you will play an important role in expanding the company's creator network, developing authentic partnerships, and turning creator content into valuable marketing assets. For someone who enjoys relationship-building, influencer marketing, social media, and hands-on campaign execution, this role provides the opportunity to directly contribute to brand awareness and growth. #J-18808-Ljbffr Scale Army Careers