Sr. Market Research Analyst

Position

Sr. Market Research Analyst

Location

Auburn Hills - PTC, MI

About Us

BorgWarner is a global product leader in delivering innovative and sustainable mobility solutions. We are a company of innovators and independent thinkers that brings together talented employees, meaningful work and amazing technology in a unique environment. At BorgWarner, we constantly work towards our vision of a clean and energy-efficient world. 

Our Culture

BorgWarner promotes and nurtures a diverse and inclusive environment, honors integrity, strives for excellence, commits to responsibility for our communities and the environment, and builds on the power of collaboration. We believe the health and safety of our employees are a top priority.

Career Opportunities

We manage talent as seriously as we manage our businesses and encourage you to learn about our proud history, strong culture, technologies, and vision for the future. We offer positions locally and globally with over 80 locations in 19 countries.

If this position energizes you and you feel you can help us achieve our mission and vision, you are invited to submit an application for consideration.

You may see the list of requirements and feel you do not meet all of them. However, remember that BorgWarner thinks differently. If your qualifications align with the majority of those outlined in this job description, we encourage you to apply and share your experience and skills with us.

Job Purpose

The Sr. Market Research Analyst plays a lead support role within the Global Market Research (GMR) organization, partnering closely with Corporate and cross-business unit functions to advance BorgWarner’s strategic and financial objectives. This role takes ownership of tracking and synthesizing market intelligence, industry analysis, and data-driven insights that inform leadership decisions and enable cross-functional execution. The Sr. Analyst will serve as a core subject matter expert for Industrial market analysis (specifically Energy Storage and Power Conversion). The Sr. Analyst will also lead core analytical workstreams and serves as a key contributor to cross-BU M&A diligence initiatives. Reporting to the Manager, Market Research, this position will work closely with various functions and Business Units to support BorgWarner’s growth initiatives.

Key Responsibilities

• Assists Market Research & BW leadership teams with analysis of global strategic issues, vehicle production trends, data acquisition and presentation to leadership.

• Primary support lead for consolidation and communication of key BorgWarner market dynamics (Total Addressable Market, Outgrowth, Content Opportunity Per Vehicle, etc) at regular intervals, supporting Investor Relations, Finance, and other key corporate groups as needed.

• Primary support lead for M&A data delivery process (market sizing, analysis, estimates, due diligence) for cross-BU M&A projects.

• Manage development of VISTA model to assure its relevancy and accuracy, suggesting and overseeing addition of newly acquired product markets, including share and sourcing intelligence.

• Owns process delivering enterprise-level consolidated views of customers to the GGB and Corporate Strategy. Prepares strategic recommendations on customer focus, growth opportunities, etc…

• Conduct new and adjacent market and competitive analyses needed for select growth and innovation projects (e.g., Industrial analysis for Energy storage and Power Conversion markets).

• Monitor latest industry developments and analyze long-term global propulsion trends. Assists organization with identification of new products and threats to existing business.

• Leads ad hoc market analyses, customer, and competitive assessments, as needed, especially for non-core products and markets.

• Support Market Outlook preparation, quarterly BoD deliverables, GGB data analysis, SIMS (CRM tool) maintenance, and ad-hoc analysis as needed.

What we are looking for

• Bachelor's degree in Business, Marketing or Engineering, or equivalent industry experience.
• 5+ years Sales, Strategy, Marketing and / or Engineering experience (automotive preferred).
• Experience in Market Research
• Excellent verbal and written communication skills
• Creative problem-solver; ability to tell a story with data
• Proficiency in Microsoft Excel, PowerPoint, Copilot, Word (required)
• Automotive, data center, energy market technical experience

Join the company that is creating solutions that support a cleaner, more energy-efficient world. For more information about BorgWarner, please visit

Equal Employment Opportunity  

BorgWarner is an equal employment opportunity employer such that all qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity/expression, national origin, disability or protected veteran status. 

Visa Sponsorship   

BorgWarner does provide sponsorship for employment visa status based on business need. However, for this role, applicants must be currently authorized to work in the United States on a full-time basis.  

No Unauthorized Referrals from Recruiters & Vendors  

Please note that BorgWarner and any of its affiliated companies does not seek or accept unsolicited resumes or offers from third party recruiters or staffing agencies associated with any published or unpublished employment opportunities. Any unsolicited information sent to BorgWarner will be considered as unencumbered and free from any fee or charge whatsoever. Only members of our Human Resources Team have the authority to engage or authorize recruiting services, which must be agreed upon before the unsolicited resume or offer is received.  

Salary Range:

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