Senior Manager, Enterprise Sports Sponsorships

Role Description

At CVS Health, our ambition is to be America’s most trusted health care company by simplifying health care for all. We live our values by showing compassion and empathy, operating with transparency and integrity, innovating with purpose, and prioritizing safety and quality in all we do.

CVS Health is transforming its approach to sports sponsorships, leveraging marquee partnerships as strategic enterprise assets to strengthen our brand and drive business impact. As Senior Manager, Enterprise Sports Sponsorships, you will serve as the day-to-day lead for CVS Health’s soccer partnerships, translating strategy into high-impact, integrated activation plans that deliver measurable results.

This is a critical role within a growing and high-impact team, owning execution across a portfolio that includes the National Women’s Soccer League (NWSL), U.S. Soccer Federation (USSF), and NWSL club teams. You will ensure partnerships are fully activated, contractually maximized, and aligned with enterprise objectives, while bringing CVS Health’s brand vision and values to life through creative, innovative, and impactful activations.

This is a remote or hybrid role depending on location and open to candidates based in the US only.

Key Responsibilities

• Lead end-to-end execution of the soccer sponsorship portfolio, translating strategic direction into comprehensive, year-long activation plans that deliver against brand and business goals.
• Serve as the primary day-to-day contact for league, federation, and team partners, including NWSL, USSF, and club teams.
• Ensure all contractual rights and assets are fully leveraged, executed with excellence, and optimized to maximize value.
• Develop and execute creative activation concepts that bring CVS Health’s brand purpose and values to life.
• Lead activation initiatives from planning through execution, including timelines, budgets, deliverables, and agency management.
• Track performance against defined KPIs and support implementation of sponsorship measurement frameworks.
• Act as a strong collaborator and team player across Marketing, Enterprise Brand, Communications, Insights, and other teams.
• Bring forward new ideas, emerging trends, and innovative approaches to enhance the impact of the soccer portfolio.

Qualifications

• 7+ years of experience in sports marketing, sponsorships, partnerships, or integrated marketing.
• Experience managing partnerships with leagues, teams, or major properties.
• Strong project management skills with ability to manage multiple initiatives simultaneously.
• Excellent communication skills, with the ability to clearly frame priorities, influence stakeholders, and drive alignment.
• Highly organized with strong attention to detail and ability to manage complexity.
• Demonstrated ability to execute integrated marketing programs across multiple channels.
• Experience working cross-functionally in a highly matrixed organization.
• Experience leading agency and external partners, with ability to provide clear, strategic direction.
• Analytical mindset with experience tracking performance and identifying insights.
• Strong work ethic with a collaborative, team-first mindset; proactive problem-solver and self-starter.

Preferred Qualifications

• Experience working with soccer properties, including NWSL, USSF, or related organizations.
• Experience in sponsorship activation and contract management at a brand, league, or agency.
• Familiarity with sponsorship measurement frameworks and KPI development.
• Experience managing agencies and external partners.
• Demonstrated creativity and ability to develop innovative, insight-driven activation ideas.

Education

• Bachelor’s Degree or equivalent experience.

Pay Range

The typical pay range for this role is: $82,940.00 - $182,549.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Benefits

• Comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families.
• Medical, dental, and vision coverage.
• Paid time off.
• Retirement savings options.
• Wellness programs and other resources, based on eligibility.