Product Manager, Digital Buying & Selling

Role Description

Lennar Digital is building the future of how Americans buy homes, and we're looking for a Product Manager who wants to be at the center of the digital buying and selling experience. You'll own products across the home buying journey, building tools that elevate how our New Home Consultants sell and how our buyers experience finding their next home.

Our team is built to move with urgency and create a real edge in an established industry. That means we expect our PMs to use AI as a force multiplier across the full product lifecycle, from running richer discovery and finding patterns in user behavior across large data sets, to drafting requirements, prototyping solutions, and gaining stakeholder consensus.

Your Responsibilities on the Team

• Develop and drive a highly visible roadmap and work closely with data science, design, UX, and engineering to bring new features to market, using AI to accelerate discovery, generate and pressure-test feature hypotheses, and move from insight to decision faster.
• Lead the development of digital tools that streamline the sales process, equipping the sales team with intuitive, effective experiences that improve selling performance and drive home sales.
• Partner cross-functionally to integrate existing digital products and systems into a cohesive sales workflow, ensuring tools work seamlessly together to support sales team efficiency and data consistency.
• Analyze behavioral data to better understand user needs, suggest improvements, and conduct A/B tests to increase conversion.
• Gain a deep understanding of the user experience, identify and fill product gaps, and generate new ideas that drive adoption and growth.
• Use AI tools actively to increase personal output and quality, from drafting product briefs and user stories to synthesizing customer feedback and stress-testing product decisions before they reach the team.
• Translate high-level strategy into detailed technical requirements and high-fidelity prototypes.

Qualifications

• Bachelor’s degree required
• 2+ years of product management experience building digital products
• Deep domain expertise in product management strategy, tools, and methodologies
• Proven ability to manage and align cross-functional stakeholders, driving clarity, collaboration, and accountability across teams
• Strong analytical capabilities and a solid knowledge of website analytics tools (e.g., Google Analytics, Optimizely, Fullstory, Hotjar, etc.)
• Strong project management skills to effectively prioritize standard tasks, test activations, team bandwidth, and overall deliverables
• Strong communication skills and executive presence; effective presenter and collaborator
• Ability to think strategically, prioritize, identify, and resolve problems in a complex, dynamic environment

Requirements

• This information is intended to be a general overview and may be modified by the company due to factors affecting the business.

Benefits

• Base compensation offered for this position to range from an annual salary of $107,400.00 - $134,200, subject to adjustment based on business-related factors.
• This position may be eligible for bonuses.
• This position may be eligible for commissions.
• This position will be eligible for the described benefits listed in accordance with Company Policy.
• Robust health insurance plans, including Medical, Dental, and Vision coverage.
• 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%.
• Paid Parental Leave and an Associate Assistance Plan.
• Education Assistance Program and up to $30,000 in Adoption Assistance.
• Up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
• New Hire Referral Bonus Program and significant Home Purchase Discounts.
• Unique opportunities such as the Everyone’s Included Day.