Head of Demand Generation

Role Description

Own pipeline at the company redefining how engineering teams hire in the AI era.

We are looking for an intense hands-on leader who signs up for a pipeline and revenue target, delivers it to sales, and builds the engine behind it. We’ve reset our GTM function for the current AI-native world and you’ll get to build a lot by yourself alongside committed peers.

The mandate is sustainable revenue, not MQL volume. You own an efficient pipeline with the unit economics under control: CAC, LTV, payback, and pipeline that closes. We care about growth we can defend.

What you'll own

• The company-wide pipeline number across inbound, outbound, and expansion, and the unit economics behind it.
• Full-funnel demand programs: website and traffic, paid media across search and LinkedIn, SEO, ABM, retargeting, re-engaging past customers, and events from high-touch executive gatherings to industry conferences and speaking slots.
• Answer engine optimization (AEO) as an emerging channel you build and own as buyers shift to AI-assisted research.
• The agencies, contractors, and consultancies we work with, managed to deliver outcomes.
• The MarTech stack, the attribution with RevOps, and clear reporting on pipeline, channel performance, and ROI.
• A fast test-and-learn engine: generate ideas, run experiments, kill what does not work, and scale what does.
• A close partnership with sales and product marketing in one revenue team, aligning campaigns to target accounts, ICP, messaging, and revenue priorities.

Qualifications

• A track record in B2B SaaS owning a company-wide pipeline and revenue targets with healthy unit economics, with the data to prove it and a clear narrative of how you drove the results.
• Demonstrated ability to create demand in mid-market and enterprise through ABM programs, high-touch events, and thought leadership.
• Hands-on depth in SEO and PPC.
• Ownership of a modern MarTech stack and comfort working across RevOps and attribution.
• An AI-native operator who uses AI to do the work and to scale programs.
• Genuine affinity for engineering and a real understanding of the engineering-leadership buyer.
• A builder who thrives at startup speed, with a bias to ship and iterate week to week.
• A strong communicator who keeps the whole company informed, not only the leadership team.
• Answer engine optimization is work you will own here, so we do not expect deep prior experience in it.

What we want to see from you

Bring the data behind your impact and the story of how you achieved it. We want the numbers and the reasoning: what you owned, what you changed, and why it worked.

Nice to have

• Background in technical SaaS categories: developer tools, DevOps, security, infrastructure, cloud, data, AI, or recruiting and talent technology.
• Experience building a demand generation function from a foundational stage.
• Comfort across both product-led and sales-led growth.

How we work and what success looks like

You report into the revenue organization and work as a peer to product marketing in one marketing team. Expect a fast-moving environment where the market shifts week to week and we respond. We move fast, and we expect visible impact inside a quarter, not a year.

In your first 90 days you will

• Take ownership of the pipeline number and the reporting behind it.
• Stand up the first repeatable, measurable demand programs across our mid-market and enterprise motions.
• Bring agency and consultancy spend under clear management and accountability.
• Establish the unit economics baseline we measure and improve against.