Ad Operations Specialist

Our Mission At Palo Alto Networks, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place. Who We Are In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes. Job Summary We are looking for an Ad Operations Specialist, who will be essential to scaling customer acquisition efforts by ensuring a flawless and efficient launch of high-impact paid campaigns. This role involves owning the execution and optimization of digital media campaigns in our ad-server and paid media platforms. Responsibilities include campaign setup, budget management, optimization to campaign KPIs, audience targeting integration and reporting. You will act as a proactive self-starter, managing multiple workstreams in a fast-paced environment to facilitate business growth. Your Impact Campaign Execution & Traffic Management: Meticulously build and launch campaigns, ad sets, and individual ads across key channels. Manage the technical pipeline of performance marketing initiatives, contributing directly to the growth of a sophisticated b2b cybersecurity business. Oversee audience targeting integration, manage audience match rates across platforms (TTD, Reddit, LinkedIn, Meta, Google/YouTube), and curate segments using tools like LiveRamp and Bombora. Technical Quality Assurance (QA) & Troubleshooting: Lead the technical QA process for all ad creative—including static, rich media, video, and third-party tags—to ensure they meet standards and fire correctly across web, mobile, and app platforms. Systematically investigate and reconcile data discrepancies between the Google Ad Server, DSPs, and publisher reporting systems. Be able to resolve complex ad-serving, tracking, and reporting issues with internal teams and external partners. Performance Optimization & Reporting: Monitor and optimize campaigns to ensure they run without issue, managing budget pacing to avoid under/over spend, and hit campaign KPIs successfully. Utilize Excel/Google Sheets for data manipulation and deliver standardized or custom reports from the Google Ad Server to provide performance insights. Work closely with Campaign Strategists to create media plans based on historical performance data. Document and implement scalable best practices for campaign trafficking and naming conventions to reduce human error. Qualifications Your Experience Expert-level proficiency and hands-on experience with Google Campaign Manager 360 (CM360) Deep expertise in DSPs like Display & Video 360 (DV360), The Trade Desk (TTD) and major social platforms including Meta (Facebook/Instagram), LinkedIn, and Reddit. 3-6 years of dedicated experience in Ad Operations, Digital Media Operations, or Ad Technology roles. Comfort with HTML, JavaScript, rich media formats, VAST/VPAID for video, and current cookie/privacy regulations (GDPR, CCPA). Exceptional candidates will have experience with LiveRamp, Bomobra, Demandbase and other ABM or Audience focused vendors. Professional Attributes Exceptional level of organization and meticulous attention to detail for error-free trafficking. Proven ability to diagnose and resolve complex technical issues under pressure. Strong interpersonal skills for managing diverse stakeholder groups and fostering internal and external relationships. Compensation Disclosure The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commercial roles) is expected to be the annual range listed below. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here. $78,000.00 - $125,500.00/yr Our Commitment We’re trailblazers that dream big, take risks, and challenge cybersecurity’s status quo. It’s simple: we can’t accomplish our mission without diverse teams innovating, together. We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at View email address on click.appcast.io. Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics. All your information will be kept confidential according to EEO guidelines. Is role eligible for Immigration Sponsorship? No. Please note that we will not sponsor applicants for work visas for this position. #J-18808-Ljbffr