Senior Brand Activation Specialist

Job Description

Benchmark International's global headquarters in Tampa is seeking a results-driven marketing and events
management professional with experience in partnership activations, executing strategic campaigns and
events, managing client and stakeholder relationships, and coordinating cross-functional initiatives. The
ideal candidate is skilled in project management, brand activation, data analysis, and operational
execution, with a proven ability to organize complex initiatives, oversee day-to-day campaign and asset
management, and deliver engaging in-person and experiential activations that strengthen brand
awareness, customer engagement, and business growth. Success in this role requires the ability to execute
by collaborating across teams, adhering to budgets and timelines, leveraging performance insights to
optimize results, and supporting high-impact initiatives in a fast-paced environment.

Job Responsibilities:

The Senior Brand Activation Specialist is responsible for the day-to-day oversight of the Benchmark
International Arena Naming Rights Partnership tactics and asset utilization. This includes the planning,
execution, and data capture of in-person engagement (i.e. games, events), as well as planning and
execution of larger scale activations that drive brand awareness, customer engagement, and revenue
growth.

• Maximize the utilization of Benchmark International Arena naming rights assets and benefits.
• Work with Strategic Partnerships, Sales teams, Account Managers, and other leadership team
  members to identify game and event attendees, plan accompanying experiences, and distribute
  tickets for all events.
• Identify opportunities to utilize non-game related assets in unique and meaningful ways that
  presents opportunities to engage with prospects, clients and referral partners.
• Develop and maintain event-specific playbooks and event planning tools.
• Capture and maintain prospect, client, and referral partner arena related engagement in
  company CRM system.
• Collaborate with the Events Coordinator for:
  • Securing Arena-related event giveaways
  • Scheduling and coordinating Arena-related community engagement initiatives that align
    with contributions and volunteer commitments made by leadership
  • Coordinating and executing Arena-related external events, such as speaking
    engagements
• Collaborate with cross-functional teams (marketing, sales, creative, operations, and external
  partners) to ensure seamless Arena campaign and event delivery.
• Oversee end-to-end campaigns and events related to the Arena, including planning, budgeting,
  timelines, execution, and post-campaign analysis.
• Handle day-to-day engagement with Arena partners and other vendors to ensure usage of
  contracted assets and high-quality delivery of experiences.
• Monitor campaign and event performance using KPIs and analytics tools; provide insights and
  recommendations for optimization.
• Work closely with Marketing to ensure all activations align with brand strategy, voice, and
  customer experience standards.
• Leverage company store and vendors to oversee co-branded merchandise, including inventory
  control and the ideation and selection of new merchandise.
• Meet budgets and track ROI for all activation initiatives.

Job Requirements:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5-8+ years of experience in brand activation, event marketing, and/or large scala campaign
  management.
• Proven ability to execute multi-channel campaigns and manage complex projects.
• Strong project management and organizational skills and use of tools (e.g., MS Planner, MS
  Project Management, Monday.com)
• Proficient with MS Excel.
• Excellent communication and stakeholder management abilities.
• Excellent client communication and customer service.
• Experience managing deliverables and relationships with vendors, external partners, and
  internal partners.
• Analytical mindset with the ability to interpret data and translate insights into action.
• Proficiency in marketing tools, CRM systems, analytics platforms, and project management
  software.
• Ability to work in the office every day as this is not a remote or hybrid position.
• Professional dress attire is required.
• Ability to work outside of regular business hours (8:30 a.m. to 5:30 p.m.), including early
  mornings, evenings, weekends, and occasional holidays, as business needs require.
• Ability to lift, transport, and set up materials and equipment weighing up to 15 pounds.

Preferred Qualifications

• Experience with brand activation, naming rights activation, and experiential marketing.
• Familiarity with digital marketing channels and integrated campaign strategy.
• Budget management experience with demonstrated ROI accountability.

Key Competencies

• Executional excellence.
• Creativity and innovation.
• Strong attention to detail.
• Ability to work in a fast-paced, deadline-driven environment.
• Highly collaborative in a cross-functional environment.

Success Metrics

• Campaign performance, including attendance, engagement, conversion, and ROI.
• On-time and on-budget delivery of activations.
• Brand consistency and quality of execution.
• Stakeholder satisfaction.

Salary:

Expected salary for this position would be $80,000-$100,000 commensurate with experience.

Benefits

All Benchmark International positions offer paid time off, standard holidays, birthday holidays, and
community service days. Employees are eligible for highly competitive company-subsidized medical,
dental, vision, and AD&D insurance; 401k with company matching; flexible spending and health savings
accounts (FSA & HSA); and flexible dependent care assistance accounts.

Social Responsibility

Benchmark International is an active, contributing member of the communities in which we work. The
company participates in significant charitable giving opportunities throughout the year. Many of the
recipient charities have been identified by our individual employees because of their personal passion
for supporting particular needs. In addition, each employee is encouraged to use two paid workdays per
year to provide their labor and skills to the community.

About Benchmark International

Benchmark International is a global mergers and acquisitions firm dedicated to delivering creative,
value-maximizing solutions for business owners seeking to grow or exit their companies. Recognized as
the #1 Sell-side Privately Owned M&A Advisor in the World by PitchBook and Refinitiv and named
Investment Banking Firm of the Year by both the M&A Advisor and the Global M&A Network, we are
known for our award-winning process and world-class service.

Specializing in the transaction of mid-market companies, our teams operate from offices across the
globe, representing clients in a wide variety of industries. Our unique, technology-driven approach
connects sellers with the right acquirers-whether local or international-through a combination of
proprietary databases, deep market insight, and strategic outreach.

We offer an exciting opportunity to be part of a high-performance team with global reach. Our culture is
rooted in collaboration, innovation, and continuous growth. We believe in promoting from within and
are actively looking for ambitious professionals ready to shape the next chapter of our success story.
Join us and be part of the next generation of leaders redefining M&A excellence.

Benchmark International provides equal employment opportunities to all qualified individuals without
regard to race, color, religion, sex, gender identity, sexual orientation, pregnancy, age, national origin,
physical or mental disability, military or veteran status, genetic information, or any other protected
classification. Equal employment opportunity includes, but is not limited to, hiring, training, promotion,
demotion, transfer, leaves of absence, and termination. The company takes allegations of
discrimination, harassment, and retaliation seriously, and will promptly investigate when such behavior is reported.

Benchmark International cannot sponsor work visas for candidates.