Director of ECommerce

Lead the Next Chapter of eCommerce at CSSI Chattanooga Shooting Supplies (CSSI) is looking for an experienced and strategic Director of eCommerce to lead our digital merchandising and product information teams and help drive the continued growth of our eCommerce business. This is a highly visible leadership role for someone who understands the complete eCommerce product lifecyclefrom assortment strategy and product information to digital merchandising, customer experience, analytics, and conversion. The Director of eCommerce will work closely with Purchasing, Marketing, Customer Experience, Analytics, and other key teams to identify opportunities, build effective merchandising strategies, and create a seamless digital shopping experience for our customers. If you enjoy combining strategy, data, merchandising, technology, and team leadership to drive measurable business results, this could be an exciting opportunity to make an impact at CSSI. What Youll Do As Director of eCommerce, you will: Lead, develop, and manage our Digital Merchandising and Product Information teams, building a high-performing team focused on accuracy, innovation, and customer experience.Develop and execute a comprehensive annual eCommerce merchandising strategy designed to achieve revenue and gross margin objectives.Partner with Purchasing to identify sales opportunities based on product availability, market demand, product lifecycle, inventory levels, and category performance.Use eCommerce analytics, market observations, and customer behavior to provide insight into product assortment and anticipated demand.Create compelling digital merchandising strategies around new product launches, seasonal categories, special buys, promotions, and other key selling opportunities.Partner closely with Digital Marketing to determine the best channels and strategies for promoting merchandising opportunities.Develop merchandising experiences using website content, personalization, product recommendations, search, catalogs, customer data, and other digital touchpoints.Utilize A/B testing and eCommerce analytics to evaluate performance, improve conversion, and continuously optimize the customer journey.Develop and execute effective cross-sell and up-sell strategies in collaboration with Purchasing.Monitor competitor and industry activity and develop responsive merchandising strategies that capitalize on market opportunities.Partner with Customer Experience to recommend improvements to website functionality, navigation, search, product sorting, faceted navigation, and other features that influence conversion and retention.Develop and oversee workflows and standards for creating, enriching, maintaining, and auditing product information.Oversee the company's Product Information Management (PIM) system, including configuration, data governance, product enrichment, data quality, and business-team support.Establish standards for product naming conventions, attributes, taxonomy, product display, and overall information quality.Use data and analytics to measure digital merchandising performance and identify opportunities for continuous improvement.Ensure our digital merchandising strategies consistently represent the CSSI brand and deliver an engaging, dependable customer experience across digital touchpoints. What Were Looking For Our ideal candidate is a collaborative, data-driven leader who can see both the big picture and the details required to execute it. You should be comfortable working across multiple departments, translating data into action, and balancing customer experience with revenue, margin, inventory, and business objectives. Successful candidates will bring experience in areas such as: eCommerce leadership and digital merchandisingProduct assortment and merchandising strategyeCommerce analytics and conversion optimizationDigital marketing channels and customer acquisitionProduct Information Management (PIM) systemsProduct data governance, taxonomy, and enrichmentWebsite search, navigation, personalization, and product recommendationsA/B testing and performance measurementCross-functional leadership and collaborationTeam development and performance managementRevenue, margin, inventory, and category performance Why CSSI? At Chattanooga Shooting Supplies, Inc., youll have the opportunity to take ownership of a critical area of our business and work alongside teams across Marketing, Purchasing, Customer Experience, Analytics, and Operations. Were looking for a leader who wants to do more than maintain an eCommerce operationwe want someone who can identify opportunities, challenge the status quo, develop people, improve the customer experience, and help drive the future growth of CSSI. If youre ready to bring your eCommerce expertise, strategic thinking, and leadership skills to a company where you can make a meaningful impact, wed love to hear from you. Apply today and help us build the next generation of the CSSI digital customer experience. Chattanooga Shooting Supplies