Senior Lead, Digital Communications

COMPANY OVERVIEW

Founded by Melinda French Gates, Pivotal is a group of organizations working to accelerate the pace of social progress for women and young people in the U.S. and around the world.

Inspired by our founder, we reach across communities and sectors to bring together innovative thinkers who can scale up proven ideas and catalyze new ones. We learn from their experiences, amplify their resources, and support them as they lead.

Pivotal includes Pivotal Philanthropies, focused on charitable grantmaking and impact investing; Pivotal Initiatives Fund, focused on policy and advocacy work; and Pivotal Ventures, focused on direct investments and partnerships.


ROLE DESCRIPTION

The Senior Lead, Digital Communications works across multiple entities within the Pivotal ecosystem and is responsible for designing the strategy and leading the execution to grow and optimize the Principal's voice and audiences across social channels. This position drives the day-to-day management of the editorial calendar, and in partnership with the Director, Digital Communications, identifies and shapes digital editorial strategy to include key social campaigns, timely and relevant content, and other initiatives in support of the Principal's priorities. In collaboration with others, this role guides the development of creative content for the Principal's social channels and monitors digital measurement, engagement metrics, and industry trends to ensure quality content optimized for each channel. This position advises others on the Communications & Public Affairs team and represents the Principal's social channels to internal collaborators and partners within the Pivotal ecosystem. This individual also works closely with the Creative Studio. The role spans all aspects of operations and includes direct oversight of multiple vendors and contributors to deliver sharp editorial programming, paid media planning, reputation management, and real-time interactions with partners and influencers. Responsibilities within this role may be distributed based on evolving team priorities, with this individual expected to flex across the full scope of work as needed. Clear focus areas are defined in partnership with the Director, Digital Communications to ensure alignment and clarity.

ROLE RESPONSIBILITIES

Executive Digital Strategy & Measurement

• Design and implement a digital strategy for the Principal's social channels that optimizes growth and supports influence on priority issues.
• Advise on digital strategies for Pivotal-led campaigns and initiatives, in partnership with the Impact Communications & Creative Strategy team.
• Define social media priorities, goals, and targets, ensuring alignment with high-priority issues.
• Lead measurement and reporting for social channels, updating best practices and presenting weekly, monthly, and quarterly performance data to communications and leadership teams.
• Develop a strategy to monitor and mitigate misinformation-in partnership with the Senior Measurement & Research Manager-adjusting content and editorial strategy accordingly.

Social Channel Management & Optimization

• Supervise the editorial calendar, ensuring long-range planning across content channels.
• Plan and manage the daily social content calendar, coordinating amplification of earned/owned media, inbound partner requests, and tone/voice alignment with Pivotal channels.
• Be responsible for social copy process from start to finish, collaborating with agency partners, writers, and other communications team members, as appropriate.
• With agency support, monitor peer activity and social trends, identifying opportunities to optimize multi-channel content.
• Manage social publishing tools and posting, including influencer engagements.
• Grow and manage online community, identifying discrete ways to amplify Pivotal's impact and sharing digital expertise with colleagues.
• Refresh and optimize social channel strategy regularly.
• Serve as day-to-day lead for digital agency management.

Campaign Development & Activation

• Plan and implement social campaigns to drive audience acquisition, issue awareness, and engagement.
• Develop and manage paid media programs to expand reach and campaign objectives.
• Track and report performance of channels, content, and campaigns relative to goals.
• Support influencer and network strategy through social listening and real-time activation.
• Apply strong communication techniques, including audience segmentation, stakeholder analysis, and adherence to brand parameters.
• Lead content for partnerships for high-impact campaigns and initiatives.

Content Creation & Event Support

• Staff and create digital content for the Principal's media engagements and events (domestic and international).
• Collaborate with Creative Studio to shape content briefs and ensure deliverables are optimized for social, website, and email.

Cross-Team & Platform Relationship Management

• Build and maintain collaborative relationships with internal collaborators across multiple entities and with external partners across social media platforms, consultants, influencers, and creator partners.
• Represent Pivotal with partners and provide regular updates on digital strategy and execution.
• Partner with Technology teams to manage social media platforms.
• Build and maintain relationships with social networks, partner organizations, and others to amplify Pivotal's campaigns and initiatives.

Team & Culture Contributions

• Foster a culture of inclusivity and accountability across the Communications & Public Affairs team and its partners.
• Adapt to evolving strategy by remaining flexible.

Perform other job-related duties as assigned.

CORE COMPETENCIES

To perform this role successfully, individuals must demonstrate the skills and behaviors aligned with our Pivotal Principles that define what success looks like across all roles. These competencies reflect the expectations for how we work together, lead, grow, and deliver impact for all employees regardless of function or level.

Build and Maintain Trust

Act with integrity and foster an inclusive and collaborative work environment.

• Is Inclusive - Advance a culture of equity and belonging.
• Act with Integrity - Tell the truth, take responsibility for your actions, meet your commitments, and act ethically.
• Collaborate - Build trusting relationships and treat people with dignity and respect.

Drive Impact

Deliver high-quality work that is aligned with Pivotal Strategic Initiatives.

• Solve Problems - Identify issues and seek diverse perspectives to develop potential solutions.
• Propel Work Forward - Take initiative, prioritize work appropriately, and complete work on time.
• Center Stewardship - Use resources responsibly, consider and manage risk, and follow Pivotal policies and procedures.

Learn and Grow

Demonstrate a commitment to continuous individual and organizational development.

• Contribute Constructively - Participate in advancing individual, team, and organization-wide well-being and resilience.
• Occupy Growth-Mindset - Embrace challenges, learn from mistakes, and focus on improvement.
• Share Knowledge - Document work appropriately, assess outcomes, and share explicit and tacit learning.

REQUIRED QUALIFICATIONS

• Minimum 5-7 years of experience running large, multi-channel social media networks on behalf of organizations or high-profile leaders, or an equivalent combination of advanced training and experience.
• Ability to conceptualize and implement successful social media campaigns and initiatives aligned with long-term strategic goals.
• Experience conveying complex ideas through compelling copy and social-friendly content.
• Strong understanding of analytics and measurement, with the ability to extract and communicate actionable insights.
• Up-to-date knowledge of emerging communication trends, including new channels, tools, and platform features.
• Proficiency using Microsoft 365 (Outlook, Word, Excel, PowerPoint, OneNote, and SharePoint).
• Fluency in use of systems necessary to role (e.g., Salesforce, Workday).
• Willingness and ability to travel as needed.

PREFERRED QUALIFICATIONS

• Ability to collaborate across teams, such as creative, program and media, to ensure integrated planning and alignment to objectives.
• Proven project management and execution skills.

EMPLOYMENT DETAILS

The Salary range for this position is $131,300 - $138,600. This position is based in Pivotal's Kirkland, WA office. Remote may be considered for exceptionally qualified US-based candidates in certain geographic locations who are willing to travel.

Benefits for full-time employees currently include medical, dental, vision, life, disability, and long-term care insurance, fertility benefit, caregiving support, 144 hours of vacation, 96 hours of sick leave, 401k, HSA, FSA, an opportunity to earn a discretionary annual target performance bonus and more. Eligibility for and the amount of benefits provided are governed by the terms of the applicable plan documents.


To perform this job successfully, an individual must be able to perform each essential function satisfactorily. Please note this job description is not designed to cover or contain a comprehensive list of duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time, in Pivotal's discretion, with or without notice.

Pivotal values diversity and is strongly committed to providing equal employment opportunity for all employees and all applicants seeking employment. All employment decisions at Pivotal are based on the candidate's or employee's capabilities and qualifications without regard to race (including traits associated with race, including hair texture and protective hairstyles such as afros, braids, locks, and twists), color, creed, religion, sex, gender, sexual orientation, gender expression or identity, pregnancy, childbirth, breastfeeding, age, national origin, ancestry, citizenship or immigration status, caste, veteran or military status, marital, parental, or familial status, disability (including sensory, physical, or mental disability), medical condition, genetic information or predisposing genetic characteristics, domestic violence victim status, political ideology, or any other status or characteristic protected by applicable law.

Pivotal complies with federal, state, and local equal opportunity and disability laws and makes reasonable accommodation consistent with those laws for applicants and employees with disabilities. Please contact View email address on click.appcast.io for assistance and/or reasonable accommodation due to a disability during the application or recruiting process.

Applications may be submitted via the Pivotal Careers page.