Sr Director, Sales Strategy

Sr. Director, Sales Strategy

The Sr. Director, Sales Strategy is responsible for developing and advancing strategic sales programs that drive revenue growth, margin expansion, and an elevated customer experience. This leader will champion a consultative, customer-centric sales approach, enabling frontline teams to deliver value-driven solutions rather than transactional, "sales at all costs" outcomes. This role will translate strategy into actionable programs, tools, and behaviors that improve sales effectiveness, profitability, and long-term customer trust. The incumbent should have a willingness to constructively challenge existing practices and champion change in selling behaviors, tools, and capabilities to unlock long-term customer loyalty.

Key Responsibilities

• Sales Strategy Development: Develop and implement a comprehensive sales strategy that drives revenue growth, margin expansion, and customer satisfaction while reinforcing consultative selling principles.
• Consultative Selling Design & Enablement: Design and deploy sales frameworks, playbooks, and tools that empower desk and field employees to engage in strategic, solution-oriented customer conversations.
• Cross-Functional Leadership & Alignment: Serve as a liaison across multiple functions in the organization to ensure alignment and effective execution of sales strategies and initiatives.
• Performance & KPI Optimization: Define, implement, and continuously refine key performance indicators that balance revenue, margin, quality, and customer experience outcomes.
• Compensation & Incentive Strategy Partnership: Partner with Compensation and HR to design and evolve incentive programs that reinforce high-quality, profitable sales behaviors.
• Training & Capability Development: Collaborate with Training and Quality teams to embed consultative selling behaviors into onboarding, coaching, and performance management frameworks.
• Data-Driven Insights & Continuous Improvement: Leverage insights from internal analytics teams to assess performance, customer trends, and operational data. Utilize these insights, along with external benchmarking of competitors, to identify opportunities, refine strategies, and institutionalize best-in-class sales practices across the organization.
• Executive Communication & Influence: Provide regular updates, insights, and recommendations to senior leadership; influence decisions across a matrixed organization without direct authority.

Education and Experience

• Bachelor's degree in Business, Marketing or a related field coupled with 10+ years' experience.
• Deep understanding of retail sales environments, including service-based and/or desk-driven sales models
• Expertise in sales strategy development and execution
• Knowledge of consultative / value-based selling methodologies
• Familiarity with sales performance metrics, forecasting, and financial drivers (revenue, margin, attachment rates)
• Understanding of how training, quality assurance, and compensation structures influence sales outcomes
• Familiarity with leveraging data analytics teams to drive commercial insights and performance improvement
• Understanding of competitive benchmarking and external best practice identification

Knowledge, Skills, and Abilities:

• Translate data and analytics into actionable sales strategies and behavior change
• Strong orientation toward field engagement, with a hands-on approach to understanding frontline execution and customer experience
• Strong strategic thinking with the ability to translate concepts into actionable programs
• Exceptional cross-functional collaboration and influence skills (without direct authority)
• Ability to balance growth, profitability, and customer experience
• Advanced analytical and problem-solving capabilities; highly data-driven
• Excellent communication and executive presentation skills
• Proven ability to drive behavior change in frontline teams through indirect leadership
• High level of adaptability and ability to operate effectively in a matrixed organization
• Strong commitment to building a customer-centric, ethical sales culture

Benefits

• Medical, dental, and vision benefits
• Life insurance
• Short Term Disability
• Supplemental benefits
• 401(k) with company match
• PTO and holiday pay
• On-demand pay partner (DailyPay)
• Reduced benefits available for part-time team members

Pep Boys is an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.