Country Manager

About the Role

We are seeking an experienced Country Manager – USA to take full commercial and operational responsibility for our US telecommunications business.

The Country Manager will operate as the senior executive responsible for the market, with end-to-end P&L ownership and accountability for revenue, profitability, subscriber growth, sales and distribution, product, pricing, CVM, marketing, customer experience and operational performance.

This is a highly commercial leadership position. We require someone who understands how to acquire, monetise and retain mobile subscribers at scale, rather than a generalist executive without direct telecom experience.

The successful candidate should ideally have held senior leadership positions within a US MNO, MVNO or prepaid wireless business, with a strong understanding of the American consumer mobile market.

Key Responsibilities

• Own the full USA P&L, annual business plan, budget, revenue, EBITDA and cash performance.
• Deliver aggressive subscriber acquisition, revenue and market-share growth.
• Lead the US prepaid and postpaid mobile strategy, including propositions, bundles, pricing and promotional activity.
• Build and optimise retail, dealer, distributor, indirect, direct and digital/e-commerce sales channels.
• Drive SIM/eSIM activations, gross additions and active subscriber growth.
• Own key commercial KPIs including ARPU, churn, acquisition cost, lifetime value, retention and channel productivity.
• Develop pricing and CVM strategies to increase customer value and reduce churn.
• Lead national and regional sales & distribution execution, including dealer economics, commissions and incentives.
• Develop propositions relevant to key US consumer segments, including value-conscious and international-calling customers.
• Oversee product, digital, CRM, marketing and customer acquisition activity.
• Work closely with network/wholesale partners and ensure strong commercial and operational performance from underlying carrier relationships.
• Ensure compliance with applicable US telecom, consumer and regulatory requirements.
• Lead and develop the US management team across commercial and operational functions.
• Establish clear performance targets and hold functional leaders accountable for delivery.
• Identify underperforming channels, products and territories and implement rapid corrective action.
• Provide regular business and financial performance reporting to Group leadership and the Board.