AI Marketing Operations Specialist

Reports To: Vice President of Marketing Employment Type: Full-Time Schedule: Monday-Friday, 8-hour workday between 7:30 AM and 5:30 PM Compensation: $75,000 - $85,000 annually, based on experience and qualifications. This is a full-time, salaried, exempt position. What We Offer 401(k) with Company Matching Life Insurance Medical Benefits Unlimited PTO Opportunities for Professional Growth and Advancement Innovative, Technology-Driven Work Environment About K2D Group K2D Group is a growing organization focused on helping law firms and legal professionals build stronger, more successful businesses. Through our portfolio of specialized brands and services, we provide comprehensive solutions designed to support law firms at every stage of growth. Our expertise spans marketing and client acquisition, social media and content production, recruiting and staffing, HR and compliance, financial management, operations, and more. At K2D Group, we embrace innovation, automation, and artificial intelligence to improve efficiency, scale operations, and deliver measurable results. We believe the future of marketing lies in combining human judgment with powerful AI-driven systems. Position Overview K2D Group is seeking a highly organized, detail-oriented, and technology-driven Senior AI Marketing Operations Specialist to support the execution and optimization of marketing initiatives across multiple digital advertising platforms. This is not a traditional digital marketing position. The primary responsibility of this role is to operate, monitor, and execute marketing workflows using the company's proprietary AI systems. These systems generate detailed instructions, recommendations, and workflows that guide campaign execution, optimization, reporting, and other marketing activities. The successful candidate will serve as the human operator responsible for ensuring AI-generated marketing tasks are executed accurately, efficiently, and consistently across platforms such as Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads, and SEO. While AI will drive much of the strategy, analysis, and task generation, the individual in this role must have the marketing knowledge and critical-thinking skills necessary to recognize errors, validate recommendations, identify potential issues, and ensure successful implementation. Working directly with the Vice President of Marketing, this individual will play a key role in scaling marketing operations through AI-powered execution, quality control, and continuous process improvement. We are looking for someone who is comfortable working within structured systems, following detailed workflows, managing multiple platforms, and adapting quickly as AI technology evolves. Key Responsibilities AI Marketing Operations & Execution Operate the company's proprietary AI marketing systems to execute assigned marketing tasks and workflows. Follow detailed AI-generated instructions to implement marketing activities across multiple platforms. Review AI-generated recommendations, instructions, and outputs for accuracy, completeness, and feasibility. Execute marketing tasks according to established workflows, priorities, and deadlines. Identify incorrect, conflicting, or incomplete AI instructions and elevate concerns when necessary. Monitor AI-driven processes to ensure tasks are completed correctly and consistently. Maintain accurate records of completed activities, campaign changes, and workflow execution. Provide feedback to improve AI-generated instructions, workflows, and operational efficiency. Digital Advertising Platform Management Execute AI-directed campaign creation, updates, and optimizations across Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads, and other digital advertising platforms. Implement AI-generated recommendations related to audience targeting, keywords, bidding strategies, budgets, and campaign structure. Upload and manage advertising creatives, copy, and campaign assets. Review campaign configurations to ensure accuracy before launching or modifying advertisements. Monitor campaign performance and flag unexpected results, tracking issues, or performance concerns. Conduct quality-control reviews to ensure campaigns align with established marketing objectives. Assist with A/B testing and campaign optimization based on AI-generated workflows. Ensure advertising activities comply with platform requirements and company guidelines. Search Engine Optimization & Website Management Execute AI-generated SEO tasks, including keyword optimization, metadata updates, internal linking, and content improvements. Upload, format, and optimize website content using content management systems. Review AI-generated website content for accuracy, consistency, formatting, and quality. Implement approved on-page SEO recommendations. Monitor SEO performance and identify issues requiring further review. Perform quality-control checks before publishing website updates or content. Marketing Analytics & Reporting Use AI-powered tools and reporting platforms to monitor marketing performance. Review campaign metrics, including cost per lead, conversion rates, advertising spend, and lead generation results. Validate AI-generated reports and identify inconsistencies or unusual performance trends. Maintain accurate marketing dashboards and campaign records. Assist with conversion tracking, analytics configurations, and reporting workflows. Escalate significant performance changes or potential tracking issues to the VP of Marketing. Ensure data used by AI systems is accurate, complete, and properly maintained. AI Workflow Optimization & Quality Control Monitor the effectiveness of AI-generated marketing workflows. Identify repetitive tasks and opportunities for additional automation. Test new AI-supported processes and provide feedback on usability and accuracy. Document recurring issues, process improvements, and workflow recommendations. Ensure marketing activities follow established quality-control standards. Adapt to new AI capabilities, tools, and operational procedures as systems evolve. Collaborate with the marketing leadership team to improve the efficiency and scalability of AI-driven marketing operations. Required Qualifications 3+ years of experience in digital marketing, marketing operations, paid advertising, or a related field. Experience working with digital marketing platforms such as Google Ads, Meta Ads Manager, TikTok Ads, or LinkedIn Ads. Strong comfort level working with AI-powered tools, automation systems, and technology-driven workflows. Exceptional attention to detail and ability to identify errors or inconsistencies. Demonstrated ability to follow complex written instructions and multi-step processes accurately. Strong organizational and time-management skills. Ability to manage multiple tasks, campaigns, and deadlines simultaneously. Understanding of digital marketing concepts, including paid advertising, SEO, lead generation, and conversion tracking. Strong analytical and problem-solving skills. Ability to recognize when AI-generated recommendations require clarification or human review. Excellent written communication and documentation skills. Willingness to learn new technologies and adapt to evolving AI systems. Ability to work independently while following established procedures and direction. Preferred Qualifications Experience using generative AI tools such as ChatGPT, Claude, Gemini, or similar platforms. Experience with AI-driven marketing automation or workflow management. Familiarity with Google Analytics 4, Google Tag Manager, and Google Looker Studio. Experience using HubSpot or other CRM platforms. Familiarity with WordPress or other website content management systems. Experience working across multiple advertising platforms or brands. Knowledge of SEO, paid search, and paid social advertising. Experience with automation platforms such as Zapier or Make. Experience in legal marketing or lead generation. Experience performing quality assurance, process execution, or operational oversight. What Success Looks Like Accurate and timely execution of AI-generated marketing tasks. Consistent adherence to established workflows and quality-control standards. Ability to identify and prevent errors before they impact live marketing campaigns. Effective management of marketing activities across multiple advertising platforms. Maintaining accurate campaign configurations, tracking, and reporting. Identifying opportunities to improve AI workflow efficiency and reliability. Adapting quickly to new AI capabilities and evolving processes. Supporting improvements in marketing performance through reliable execution. Demonstrating strong ownership, accountability, and attention to detail. Who Will Thrive in This Role? The ideal candidate is someone who: Enjoys working with technology, automation, and artificial intelligence. Is comfortable allowing AI systems to guide much of their day-to-day work. Understands digital marketing well enough to recognize when something doesn't look right. Is highly detail-oriented and enjoys structured, process-driven work. Can manage multiple advertising platforms without losing track of details. Is curious about emerging technology and eager to learn. Values accuracy, consistency, and efficiency. Understands that AI is a powerful tool, but human oversight remains essential. #J-18808-Ljbffr K2DGroup