Integrated Marketing Specialist

Job DescriptionVictaulic is expanding its Industrial marketing team, and we need a content and campaigns specialist who can navigate multiple vertical markets, build relationships across a diverse set of stakeholders, and turn technical stories into content that moves audiences to action in a competitive B2B market.The Marketing Specialist, Content & Integrated Campaigns will own the development and execution of multi-channel marketing campaigns across Victaulic’s Industrial vertical markets, including Energy, Infrastructure, Mining and Oil & Gas. You will translate market insights and voice-of-customer intelligence into compelling content across digital, social, and print platforms and then measure what works and optimize relentlessly.This is a high-visibility, high-impact role. You’ll collaborate directly with industrial sales leaders, work alongside a marketing team, and leverage both in-house and agency resources to drive brand presence in markets that are hungry for great content. This is a role for someone energized by variety, collaborative by nature, and capable of building structure where ambiguity exists.ResponsibilitiesResponsible for driving alignment with Industrial Vertical Market sales leadersIntegrated Campaigns· Own full-funnel campaign execution across digital, social, email, video, and print; from strategy through reporting with clear KPIs and budget accountability· Align inbound and outbound marketing strategies to industrial sales goals; coordinate internal teams, agencies, and vendors to deliver on time and on brand· Build and manage a campaign calendar that sequences priorities across markets, balancing shared resources against individual vertical needs and launch timingContent Creation and Strategy· Develop a consistent content market-specific cadence through case studies, project briefs, application stories, blog posts, white papers, and sales enablement materials that translates technical product knowledge into clear, value-driven narratives· Conduct on-site content capture; including job site visits, contractor interviews and owner testimonials to develop authentic, field-sourced stories that differentiate Victaulic in Industrial markets· Prioritize and update existing literature across industrial verticals, identifying gaps in the content library and developing new materials to support the full buyer journey· Collaborate with subject matter experts, product managers, and applications engineers to produce accurate technical and commercial content across digital and print formatsCross Functional Collaboration and Planning· Serve as the marketing liaison to industrial sales by gathering field intelligence, aligning campaign priorities, and contributing to annual and long-range market planning· Ensure all content and campaigns meet corporate brand standards; proactively identify opportunities to improve marketing operations and workflowsQualifications· 6+ years of experience in B2B marketing. Construction industry experience desired but not required. Provide specific campaign examples· Ability to develop strategic and innovative marketing campaigns and strategies· Strong writing, editing and proofreading skills with the ability to adapt tone and messaging for distinct audiences across multiple verticals· Robust collaboration and leadership skills· Excellent project management and organizational skills with demonstrated ability to manage competing priorities in a multi-market workload· Must have computer skills and knowledge of relevant software including MS Office, Adobe Acrobat Pro, SharePoint, SmartSheet, and Teams. Canva and Photoshop skills desired.· College degree in marketing and/or communications desired· Ability to communicate and interact effectively with outside vendors, customers and sales force· Ability to travel as needed to job sites, customer locations, and industry events to capture field content -15% travel· Ability to meet deadlines, budgets and objectives and work as a team with other Marketing and cross department professionals· Ability to work independently when required as well as work well across regions/time zones as part of global teamVictaulic is an Equal Employment Opportunity (EOE/M/F/Vets/Disabled) employer and welcomes all qualified applicants. Applicants will receive fair and impartial consideration without regard to race, gender, color, religion, national origin, age, disability, veteran status, sexual orientation, genetic data, or other legally protected status. (Background checks may be required as part of our pre-employment process).SummaryLocation: Easton, PennsylvaniaType: Full time