Director of Studio Operations — Multi-Unit Beauty & Wellness

Director of Studio Operations — Multi-Unit Beauty & Wellness 

New York, NY • Onsite • Full-time Leadership role with strong in-studio presence

Base Salary: $110,000–$120,000 + up to $20,000 annual performance bonus

About sundays

sundays is a non-toxic nail care brand at the intersection of beauty and wellness. Our studios are designed to feel clean, calm, and restorative — a place where clients can slow down, feel cared for, and leave better than they arrived.

We currently operate six studios across New York, with plans to continue expanding. We are looking for a strong operational leader to help build the systems, culture, and team structure needed for our next stage of growth.

The Role

sundays is looking for a hands-on Director of Studio Operations to lead our NYC studios and act as the multi-unit general manager across locations. This role is responsible for driving studio sales, hiring and developing studio leaders, improving client experience, and ensuring each location meets its monthly goals.

This role combines strategic thinking, operational discipline, and people leadership. You will lead and mentor Studio Managers and Front Desk Managers while ensuring each location delivers exceptional client experiences, strong team culture, and consistent financial performance.

What You'll Own

Financial Performance & Profitability (35%)

Drive revenue growth and financial health across all studio locations.

Responsibilities include:

• Lead studio teams to meet or exceed monthly sales targets across all locations
• Monitor studio performance using key metrics including revenue vs targets, technician utilization, client rebooking, and payroll efficiency
• Identify performance patterns early and implement solutions that improve both revenue and operational efficiency
• Partner with Studio Managers to develop strong local performance plans
• Collaborate with leadership on initiatives that drive sustainable growth across the studio network

Operational Excellence(25%)

Help build the operating systems that support a multi-location business.

Responsibilities include:

• Build and maintain a weekly studio performance dashboard tracking key KPIs including revenue vs target, technician utilization rate, rebooking rate, technician retention, and payroll efficiency
• Establish consistent weekly operating rhythms, including studio reviews, performance coaching, and leadership check-ins
• Use data to identify opportunities for improvement across scheduling, service delivery, and studio performance
• Partner with the founder to refine operational systems that support scaling from six studios to ten and beyond

Team Development & Culture (25%)

Lead and develop a strong studio leadership team.

Responsibilities include:

• Hire, onboard, and mentor Studio Managers and Front Desk Managers
• Provide regular coaching on leadership, performance management, and operational discipline
• Build a culture where team members feel supported, accountable, and proud of their work
• Retain high-performing technicians by fostering an environment where talented people can grow and thrive
• Recognize and celebrate team achievements across locations

Client Experience & Sales Leadership (15%)

Ensure every studio delivers the sundays client experience while coaching teams to increase rebooking, thoughtful service upgrades, and retail product sales.

Responsibilities include:

• Lead studio teams in delivering exceptional, consistent client experiences
• Coach teams on client rebooking, thoughtful service upgrades, and retail product recommendations
• Help each studio grow product retail sales with a goal of retail reaching 15% of total studio revenue
• Ensure team members understand sundays products and can recommend them naturally based on each client’s nail care needs
• Train teams to connect the sundays clean beauty and wellness philosophy to both services and products
• Help teams understand how rebooking, upgrades, retail sales, and client care influence overall studio performance
• Address client feedback and concerns thoughtfully to maintain high levels of satisfaction

Operational Focus Areas

Director of Studio Operations will monitor and improve key performance indicators across the studio network, including:

• Revenue vs studio targets
• Technician utilization rate and scheduling efficiency
• Payroll efficiency
• Client rebooking rate
• Technician retention

These metrics ensure studios operate efficiently while delivering exceptional client experiences and maintaining a strong team culture.

Who You Are

You are a disciplined and thoughtful operator who cares deeply about people, culture, and performance.

You likely have:

• 5 to 7+ years of experience in operations or multi-unit management, ideally within a premium service, hospitality, retail, beauty, or wellness environment
• Strong operational instincts and comfort working with performance data
• A leadership style that is supportive, clear, and accountable
• Experience building systems and processes in growing businesses
• A hands-on approach — you lead from the floor, not just from spreadsheets
• A genuine belief in the sundays philosophy of non-toxic beauty and mindful self-care
• You thrive in entrepreneurial environments and enjoy helping businesses grow.

Compensation & Benefits

Base salary: $110,000 – $120,000 depending on experience

Performance bonus: up to $20,000 annually, paid quarterly

Opportunity to grow into VP of Studio Operations as the company expands

The chance to help shape the future of a fast-growing wellness-focused brand

Bonus Scorecard

Quarterly performance bonuses are based on a scorecard designed to reward both studio growth and operational health.

Metric | Weight

Studio revenue vs targets | 30%

Technician utilization rate | 25%

Client rebooking rate | 20%

Technician retention | 15%

Leadership & cultural alignment (Founder assessment) | 10%

This balanced scorecard ensures the role is recognized for driving revenue growth, improving operational efficiency, maintaining strong team culture, and leading in alignment with the sundays brand values.