Audience Services Coordinator

Audience Services Coordinator

Full-Time Position

American Stage | St. Petersburg, FL

Founded in 1977, American Stage is Tampa Bay's longest-running professional theatre company and a vital part of the St. Petersburg arts community. We produce bold, engaging work that reflects the diversity and vitality of our region, from Mainstage productions to large-scale outdoor performances at Demens Landing.

Position Overview

American Stage seeks a dynamic, hospitality-driven Front of House (FOH) Coordinator to lead audience services while actively driving ticket sales and revenue.

This role blends customer experience with sales strategyengaging patrons across phone, email, in-person interactions, and community events to increase ticket purchases, subscriptions, and overall audience loyalty. The FOH Coordinator is both a service leader and a front-line salesperson, ensuring every interaction is welcoming, informed, and revenue-conscious.

Position Details

Status: Full-Time

Compensation: $38,000 - $42,000

Benefits: Vacation and Sick time and federal holidays observed. Medical, dental and vision insurance.

Schedule & Work Environment

This is a primarily in-person role requiring evening and weekend availability. Flexibility and reliability are essential, particularly during high-volume spring performances and events.

Reliable transportation is required to support multiple venues and off-site activations.

Key Responsibilities

Sales & Revenue Generation

• Proactively sell tickets, subscriptions, and add-ons via phone, email, and in person
• Upsell single tickets to packages and premium experiences
• Conduct outbound calls and targeted email outreach to drive sales
• Represent American Stage at community events, tabling opportunities, and activations
• Support subscriber retention and renewal efforts
• Meet or exceed individual and team sales goals

Box Office Operations

• Process ticket sales, exchanges, subscriptions, and donations
• Manage will call and patron accounts
• Handle pre-show sales and performance settlements
• Reconcile cash drawers and maintain accurate reporting

House Management & Audience Experience

• Serve as House Manager when scheduled
• Lead pre-show staff and volunteer briefings
• Oversee lobby operations, seating, and accessibility needs
• Resolve patron concerns with professionalism and care

Merchandise & Concessions

• Oversee sales, inventory tracking, and reconciliation
• Train and supervise support staff or volunteers
• Maximize per-cap revenue through effective merchandising

Volunteer Coordination

• Recruit, schedule, and supervise volunteer ushers
• Foster strong relationships to support retention

Park, Off-Site Events & Community Engagement

• Support high-volume outdoor productions and off-site performances
• Manage ticketing, audience flow, and on-site sales
• Assist with special events, fundraisers, and outreach efforts
• Distribute marketing materials and support grassroots promotion

Qualifications

• Experience in sales, customer service, hospitality, or live events
• Proven ability or comfort with direct sales, upselling, and outreach
• Strong communication and relationship-building skills
• Organized, adaptable, and calm under pressure
• Comfortable working evenings, weekends, and outdoors
• Reliable and consistently available