Specialist, Digital Marketing

TheRams are lookingfor a Specialist, Digital Marketing, tojoin the team.This roleis primarily responsible for building and delivering high-quality email marketing communications with a heavy focus on growing fan engagement and generating ticket/merchandise sales. The ideal candidate has experience in direct-to-customer messaging, automation, personalization, and optimizing marketing message design with a proven track record in email development. Please note: This is an onsite role based out of Woodland Hills, CA. Responsibilities Build and deploy personalized email and other direct marketing communications Set up and maintain automations within marketing automation software, including transactional, life/tenure events, and upsell messages Work with the ticketing department to build and deploy necessary operational email Maintain direct marketing calendar and organization of associated assets, email templates and audiences Develop and implement key processes of direct marketing includingproofing/approval, service level agreements, and quality assurance Develop a thorough quality assurance checklist for all email marketing communications including the accuracy of all segments, content blocks/maps, copy, links, free marker script and other code Conduct benchmarking of trends in email and other direct marketing and institute best practices Ensure compliance of email, direct mail, and SMS with applicable internal and government-imposed rules Research and integrate new direct marketing technology Create email templates and own webforms for cross-functional team usage Analyze campaign-by-campaign performance and report insights to marketing leadership Plan and propose new approaches across all marketing communications to acquire new fans, grow fandom, and convert leads into sales Support other Fan Marketing department and wider marketing initiatives as needed Qualifications Two or more years of experience in direct marketing initiatives with a heavy focus on email marketing Experience working with Salesforce Marketing Cloud or other cloud-based asset development and automation software Experience working with dynamic email templates/content to handle multiple segments and optimize for mobile Experience with Microsoft Office; Adobe Illustrator/Photoshop and HTML experience preferred Experience working extracting, cleansing, and formatting customer audiences for marketing purposes Experience prioritizing multiple tasks concurrently based on larger goals Excellent communication skills and comfortable presenting with all levels of the organization Strong time management, interpersonalskillsand the ability to multi-task within a fast-paced environment Positive team player with excellent interpersonal skills Housing and transportation within 45 miles of Woodland Hills, CA. The Rams require 4 days in office per week (Monday - Thursday). Reliable transportation is required for periodic local travel and all work-related mileage will be reimbursed Ability to work flexible hours as needed, including weekends, evenings, and some holidays. Salary $70,304/yr. - $73,500/yr. The Los Angeles Rams are proud to be an Equal Opportunity Employer. We strive to create a sense of belonging for all employees by fostering a culture of respect and inclusion, empowering everyone to be their true selves. #J-18808-Ljbffr The Los Angeles Rams