Growth Marketing Manager

Growth Marketing Manager

Birmingham, Alabama, United States

Purpose

This role is responsible for executing an effective growth marketing strategy and associated campaigns that drive revenue growth for our client. The role will be instrumental in creating and implementing strategies to attract and convert potential customers and drive engagement across all marketing channels. You will use a variety of tactics, such as webinars, email marketing, referrals (partner and word of mouth), in-person events (conferences and trade shows), and search and social media advertising to attract potential customers.

Accountabilities

Growth Marketing

• Develop and execute integrated growth marketing campaigns, including webinars, email marketing, referrals, in-person events, paid advertising, content marketing, and other digital marketing tactics.
• Collaborate with sales and marketing team members to create targeted campaigns that drive leads, opportunities, and revenue growth.
• Create and manage landing pages and marketing automation programs, lead nurturing campaigns, and lead scoring models to ensure a steady flow of qualified leads to the sales team.
• Manage and allocate budget effectively to ensure maximum ROI, while identifying and testing new channels and tactics to expand our reach and drive growth.
• Consistently use data and analytics to inform decisions and communicate these across the team, optimize campaigns and tactics, and track performance.
• Lead weekly and monthly reporting on growth marketing metrics and campaign performance to the business.
• Availability to travel domestically and internationally for in-person events.

Relationship and Third-Party Management

• Assist with the building and maintenance of strong working relationships with third-party marketing-related suppliers and partners (design, content creation, printing, catering, event agencies, etc.), ensuring timely, cost-effective production of external requirements and that services are being managed and meeting service levels and deliverables as agreed.
• Initiate and develop mutually beneficial relationships with integration and channel partners, growing these as a referral source.
• Build and maintain strong working relationships with business leaders across our client ensuring effective service delivery of marketing activities.
• Maintain proactive, open, and transparent lines of communication with the Head of Marketing, Chief Revenue Officer, and other stakeholders at all times.

Continuous Improvement

• Actively contribute to the development and maintenance of a strong team culture within our client business, ensuring knowledge and experience are shared.
• Timely escalation of challenges, issues, and business risks to the Head of Marketing and/or Chief Revenue Officer for everything and anything our client sales and marketing-related.

Professional Development

• Proactively seek out relevant professional networking opportunities to develop both your personal profile and our client profile in the market.
• Proactively seek out relevant training opportunities and raise these with managers.
• Maintain an up-to-date working knowledge of marketing trends, products, and solutions available in the market.

Health and Safety

• Assume responsibility for your own and others' safety and well-being, following all safety and well-being procedures and instructions, including reporting hazards, incidents and accidents, and participating in safety and well-being initiatives, and programs as required.

Technical Skills, Qualifications & Experience

Essential

• A minimum of 5 years of experience in developing and executing integrated growth marketing campaigns across multiple channels, including webinars, email marketing, referrals, in-person events, paid advertising, content marketing, and other digital marketing tactics.
• Proven experience in using data to inform decisions, including building and presenting compelling cases for how and why decisions are made.
• Experience with digital advertising platforms, including building audiences, managing budgets, placing, and optimizing ads in platforms like LinkedIn Ads, Google Ads, and Meta Business Manager.
• Experience in building landing pages and editing website content in WordPress or similar.
• Experience in measuring website engagement and traffic using Google Analytics 4.
• Strong analytical skills, including the ability to use data and metrics to measure performance and optimize campaigns.
• Excellent communication and collaboration skills, with the ability to work cross-functionally with sales and marketing team members, as well as the rest of the our client team.
• Proficiency in marketing automation platforms such as HubSpot, and experience with lead scoring, lead nurturing, and CRM systems.
• Strong project management skills, with the ability to manage multiple projects simultaneously and deliver on time and within budget.
• Experience in the SaaS industry and understanding of the customer journey, buyer personas, and customer acquisition strategies.
• Experience in early to mid-stage startup marketing.
• Experience working remotely.

Desirable

• Experience in partner or channel marketing.
• Understanding of accounting firms and/or engineering consultancies, and how they operate.
• Bachelors degree in marketing, business, or a related field.

Personal Skills, Attributes & Competencies

A self-motivated team player, able to work with minimal supervision, but also contribute to team tasks.

Maintains clear and concise written and verbal communication, builds rapport, and listens well, asks questions to clarify information.

Strong aptitude for learning and the ability to become confident with new systems quickly.

Has a solution-based focus to problem-solving, with an ability to analyze problems and develop solutions.

Acts with integrity and is trusted with sensitive and confidential information.

Challenges managers in a constructive way and accepts decisions made in the organizations best interest.

Admits mistakes and brings them to the attention of people who can resolve the issues.

Attends and actively participates in team meetings and team-building settings.

Is someone people want to work with.

Has a positive attitude and the ability to work effectively in a team environment.

Dimensions

Reports To

• Head of Marketing

Internal Relationships

• Chief Executive Officer
• Chief Revenue Officer
• Chief Product and Technology Officer
• Board Chair
• Customer Success Manager
• Sales and Marketing Team Members

External

• Our client prospects
• Integration partners
• Third-party consultants and advisors

KPIs

• Quantitative
• Achieve lead generation and revenue targets as set by the business.
• Increase website traffic and improve website conversion rates.
• Improve email open, click-through, and conversion rates.
• Optimize cost per lead and cost per acquisition to maximize ROI on marketing spend.
• Qualitative
• Feedback from performance reviews.
• Sales team satisfaction with leads generated.