National Account Manager

Job Description

Position overview

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We are seeking a highly motivated, analytical, and relationship-driven National Account Manager to join Luna Gourmet Coffee & Tea. This role will be responsible for managing the day-to-day business across key retail accounts while developing strategies to drive distribution, sales, profitability, and long-term growth.

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The ideal candidate thrives in a fast-paced, entrepreneurial environment, understands the CPG and grocery landscape, and can build trusted relationships with buyers, brokers, distributors, and senior-level decision makers. This position requires someone who can move seamlessly between data analysis, customer strategy, presentations, sales execution, and relationship management.

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Key Responsibilities

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Account Management & Growth

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·        Manage the day-to-day business and overall relationship with assigned national and regional grocery accounts.

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·        Develop and execute account-specific strategies to drive sales, distribution, velocity, and profitability.

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·        Identify opportunities to expand product distribution, increase shelf presence, and introduce new products.

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·        Monitor account performance, promotional activity, forecasts, inventory, and distribution.

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·        Partner with customers to develop annual business plans and achieve sales objectives.

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·        Build strong relationships with buyers, category managers, replenishment teams, and other key customer contacts.

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·        Analyze sales trends, distribution, velocity, promotional performance, pricing, and customer data.

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·        Manage and develop relationships with broker partners and distributor networks.

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Measurable Performance indicators

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·        Success in this role may be measured by: Achievement of annual sales, profit, and distribution goals.

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·        Growth of assigned accounts

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·        Acquisition of new business and distribution opportunities.

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·        Forecast accuracy and effective account planning.

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·        Successful execution of promotions, product launches, and customer initiatives.

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Ideal Qualifications

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·        7+ years of CPG grocery experience

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·        Experience managing coffee brands in retail

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·        Strong understanding of grocery retail, distribution, merchandising, and promotional programs.

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·        Proven ability to build and maintain relationships with retailers, brokers, distributors, and customers.

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·        Strong analytical skills with advanced proficiency in Microsoft Excel.

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·        Strong PowerPoint presentation and business communication skills.

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·        Comfortable presenting to buyers, senior leadership, and C-suite executives.

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·        Strong negotiation and problem-solving abilities.

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·        Highly organized with the ability to manage multiple accounts and priorities simultaneously.

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·        Entrepreneurial mindset with a hands-on, roll-up-your-sleeves approach.

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·        Ability to operate effectively in a fast-paced, high-growth environment.

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·        Willingness to travel as needed for customer meetings, sales meetings, trade shows, and business reviews.

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Location

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Luna Gourmet Coffee & Tea is headquartered in Denver, Colorado

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Benefits (Full time employees)

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·        Medical / Dental / Vision/Accident

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·        HSA

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·        401K & Employer Match

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·        Flexible Paid Time Off (includes vacation and sick time)

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·        Basic Term Life and AD&D (Employer Paid)

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·        Voluntary Term Life and AD&D

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·        Flexible hybrid schedule  

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·        Free coffee weekly

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Salary Range: $80K-$90K