Marketing Coordinator

About the Job

Join a Creative, Growing, Crafty Retail Organization

Aurora Sewing Center is looking for a highly creative, digitally savvy, and self-driven Marketing Coordinator with core epxperience to lead and execute our marketing efforts across multiple channels and locations. This is an exciting opportunity for someone who thrives on creativity, loves bringing ideas to life, and enjoys combining strategy with hands-on execution in a unique and passionate industry.

We are more than a retail store - we are a community for sewing, quilting, embroidery, and creative makers. We're seeking someone who can help elevate our brand, drive customer engagement, and create compelling marketing experiences both digitally and in-store.

If you have solid experience and are energized by content creation, social media, digital marketing, branding, storytelling, events, analytics, and creative collaboration, we'd love to meet you.

What You'll Do:

As our Marketing Coordinator, you will own and execute marketing initiatives that support business growth both in-store and digitally, manage customer engagement, and brand awareness across all channels.

Key Responsibilities:

• Plan and execute marketing campaigns aligned with company goals and vendor promotions.
• Manage and grow digital advertising campaigns through marketing channels including:
  • Email marketing.
  • Social media (Facebook/Meta, Instagram, YouTube, Pinterest, Google Business).
  • Website promotions and content.
• Create engaging and visually compelling marketing assets including:
  • Social media graphics and posts.
  • Email campaigns.
  • Print materials and signage.
  • Promotional videos and digital content.
• Manage website content including products, events, classes, promotions, and SEO optimization.
• Track campaign performance, analyze metrics, and recommend improvements.
• Maintain consistent branding and messaging across all customer touchpoints.
• Coordinate and promote in-store events, educational programs, and off-site experiences.
• Collaborate closely with store teams to understand products, customer trends, and promotional opportunities.
• Work with vendors to advance and refresh our website capabilities and customer interface and experience.
• Work with vendor marketing portals and co-op opportunities to maximize brand exposure.
• Engage with customers online by responding to messages, comments, reviews, and social interactions.
• Lead and support the Marketing Assistant through project coordination and prioritization.
• Present campaign performance insights and recommendations to ownership.
• Manage and direct a Marketing Assistant.

What We're Looking For:

We're searching for someone who is:

• Takes initiative and works proactively, and curious and motivated to continuously learn.
• Self-motivated and highly organized.
• Creative and passionate about marketing and design.
• Both strategic and hands-on.
• Customer-focused with strong communication skills.
• Digitally fluent and eager to stay current with marketing trends and tools.
• Comfortable managing multiple projects in a fast-paced environment.
• Enjoys problem-solving and finding better ways to do things.
• Adaptable in a fast-paced environment.
• Looks for opportunities to improve processes and customer experience.

Required Skills & Experience:

• Minimum of 5 years of solid digital marketing experience.
• Bachelor's degree in Marketing, Business, Communications, or related field.

Strong experience with:

• Digital Advertising:
  • Website management, SEO, analytics, and email marketing.
  • Meta Business Suite.
  • Google Analytics & Google Advertising.
  • YouTube and social media management.
• Creative - Adobe Creative Suite and/or Canva.
• Website management - Shopify.
• Email campaigns - Klaviyo.
• Project management experience.
• Retail marketing or Customer service experience preferred.
• Interest or knowledge in sewing, quilting, embroidery, or creative hobbies is strongly preferred.

Why Join Aurora Sewing Center?

• Work in a creative and inspiring industry.
• Be part of a passionate, customer-focused team.
• Opportunity to make a direct impact on brand growth and customer engagement.
• Variety of projects across digital, print, events, and content creation.
• Collaborative environment where creativity and new ideas are encouraged.

Additional Requirements:

• Ability to travel between store locations to market and generate creatives for all retail stores, and for off-site events.
• Desire to learn and explore new.
• Flexible schedule including occasional evenings and weekends for events.
• Ability to sit or stand for extended periods and lift up to 50 lbs, with or without accommodation.