Marketing Automation & Lifecycle Manager

Job Description

Job Description

Description:

We empower high-performing individuals to extend their healthspan, optimize vitality, and perform stronger, at every stage of life. Using advanced diagnostics, 270+ biomarkers, and personalized programs that include hormone optimization, nutrition, exercise, and physician oversight, Cenegenics delivers comprehensive, data-backed health solutions. Because longevity medicine is more than labs, – it’s transformation. Trusted by executives, elite performers, and physicians themselves since 1997.

About the Role

Be a strategic and hands-on Marketing Automation & Lifecycle Manager responsible for designing, executing, and optimizing how prospects and members experience the Cenegenics brand across email, marketing automation, and CRM-driven touchpoints. You will own HubSpot end-to-end and partner closely with Sales, RevOps, IT, Operations, and Member Experience teams to ensure lifecycle journeys are intentional, personalized, and revenue-aligned. This is not a campaign-only role. You will architect scalable automation systems, optimize funnels, and help transform marketing into a predictable growth engine. This role operates at the intersection of strategy and execution and requires strong systems thinking, technical ownership, and cross-functional collaboration.

What You Will Do

HubSpot Ownership & Marketing Automation:

• Serve as the primary owner and power user of HubSpot, including email, workflows, forms, lists, CTAs, lifecycle stages, lead scoring, and property architecture
• Design, build, and optimize automated lead nurture programs and full prospect-to-member lifecycle journeys
• Establish and maintain HubSpot best practices, documentation, governance, and platform standards
• Own configuration, optimization, and execution within HubSpot in partnership with Marketing Leadership and RevOps

Email Marketing & Lifecycle Campaigns:

• Own end-to-end email execution including strategy, build, QA, deployment, and optimization
• Develop and scale lead nurturing, onboarding, pre- and post-consult, retention, and re-engagement campaigns
• Improve email performance across engagement, conversion, and pipeline influence metrics

Landing Pages & Conversion Experiences:

• Build and optimize HubSpot landing pages and forms to support lead capture, campaigns, consult booking, and conversion flows
• Partner with Brand and Growth teams to ensure landing pages are on-brand, mobile-optimized, and conversion-focused
• Run A/B tests across layouts, copy, CTAs, and form strategies to improve conversion rates

Sales Enablement & CRM Collaboration:

• Partner with Sales Leadership, RevOps, and SDR teams to align marketing automation with sales workflows
• Support sales-triggered email sequences, alerts, task automation, and lifecycle-based content delivery
• Improve lead handoff, follow-up timing, and visibility between Marketing and Sales
• Collaborate on HubSpot and Salesforce integration strategy and execution

CRM, Integrations & Data Flow:

• Support HubSpot and Salesforce alignment including data syncing, lifecycle stages, field mapping, and reporting accuracy
• Partner with IT and RevOps on integrations, data hygiene, governance, and troubleshooting
• Act as the bridge between marketing strategy and technical execution

Content Strategy & Creative Support:

• Collaborate with Brand and Content teams to guide lifecycle messaging and campaign themes
• Translate long-form content into effective email and nurture campaigns
• Support light design needs for emails and landing pages as required

Analytics, Testing & Optimization:

• Own reporting and insights for email, automation, and landing page performance
• Run A/B tests across subject lines, content, timing, workflows, and landing pages
• Use data to continuously refine journeys and improve ROI
• Any other assigned duties
• Regular and reliable attendance is an essential function of the job

What you bring to the table

• Strong understanding of marketing automation, lifecycle strategy, and CRM-driven marketing
• Hands-on experience with HubSpot Marketing Hub
• Strong understanding of CRM data, segmentation, personalization, and lifecycle design
• Ability to think in systems and architect scalable automation infrastructure
• Analytical mindset with comfort in dashboards, reporting, and performance optimization
• Experience collaborating cross-functionally with Sales, RevOps, IT, and Operations teams
• Strong communication skills with the ability to translate technical concepts into business impact
• High attention to detail with strong organizational and documentation skills
• Ability to manage multiple priorities and work independently
• Professional judgment, integrity, and discretion • Interest in health, performance, and innovation

Qualifications:

• 3–6+ years of experience in email marketing, marketing automation, or lifecycle marketing
• Deep, hands-on experience with HubSpot Marketing Hub
• Experience building landing pages and conversion funnels
• Experience working with Salesforce CRM preferred
• HubSpot certifications preferred
• Sales enablement or revenue operations exposure preferred • Experience in healthcare, wellness, SaaS, or subscription-based businesses a plus

Who we are?

Great care and thoughtful consideration go into every hiring decision we make, and we’re proud of the team and culture we continue to build at Cenegenics. As a physician-led, concierge longevity and performance health company, we look for individuals who are passionate about delivering an exceptional experience and committed to excellence in everything they do. We strive to create an environment where employees feel empowered to grow, contribute meaningfully, and do their best work. In addition to professional development opportunities, our team enjoys company-wide initiatives and actives through our Culture Club, including wellness challenges, charitable efforts, and team engagement events. If you are driven by purpose, service, and high standards – and want to be part of an organization focused on helping people live better, longer lives, we invite you to explore opportunities with Cenegenics and submit your application.

What we value

• Family – we are a team that takes care of one another and helps each other perform at our best
• Possibilities – we make the impossible possible. To our members we say, “We can make that work”
• Excellence – in everything we do, big and small, we do it right – consistently
• Integrity – we speak up and do the right thing
• Collaboration – new ideas are best actioned together
• Diversity – different backgrounds and perspectives better everything we do
• Innovation – out of the box thinking happens every day here!

Investments in your health

• A flexible working environment
• 100% employer-paid employee medical, dental, vision, short-term disability and life insurance/AD&D for eligible employees
• Voluntary health benefits (life insurance, critical illness, and accident coverage)
• Health Savings Account with company contributions (subject to plan selection)
• Employee Assistance Plan (EAP)
• Worldwide Emergency Travel Assistance Program
• Paid vacation, sick, bereavement and jury duty for eligible employees
• 10 paid holidays annually
• Education assistance program
• Employee Referral Program
• Paid volunteer time off and team events
• Generous 401(k) company match
• Gym dues reimbursement
• Employee Discounts
• Other great perks and benefits!

Cenegenics is an Equal Opportunity Employer

Cenegenics is an Equal Opportunity Employer. Cenegenics policy is not to discriminate against any applicant or employee based on actual or perceived—or association with others of an actual or perceived—race, color, religious creed, sex or gender, national or ethnic origin, age, physical or mental disability, medical condition (including pregnancy, childbirth, and related conditions), genetic information, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, citizen or immigration status, or any other basis protected by federal, state, or local laws. Cenegenics also prohibits harassment of applicants and employees based on any of these protected categories. Cenegenics participates in E-Verify.

Not sure if this is you?

We want a diverse team, with a broad range of experience and perspectives. If you don’t meet 100% of the above qualifications, you should still consider applying. We carefully consider every application, and will either move forward with you, find another team that might be a better fit, keep in touch for future opportunities, or thank you for your time.