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Vice President, Business Intelligence

$135.38k - $194.46k

DigitasLBi

Vice President, Health Advertising Analytics

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

The Business Intelligence Team drives PHM's growth by achieving industry-leading results and analysis through strategic measurement and patient outcomes. We deliver compelling stories to clients and partners through unparalleled data partnership and communication. Our team enjoys problem-solving, finding solutions, and having fun along the way. We are enthusiastic about numbers, adept at storytelling with data, and proficient at showcasing value to our clients. Each team member strives for continuous improvement, embodying qualities of intelligence, hunger, and humility while driving revenue and client engagements to fuel PHM's growth.

Position Summary

As Vice President, you will lead a team of directors, managers, and analysts to elevate PHM's position as a leader in health advertising analytics. The role oversees all aspects of data and analytics, from cross-channel measurement to audience insights, while driving strategic innovation and client satisfaction. You will collaborate closely with Media leads on client deliverables, process and efficiency improvements, and engage with internal and external stakeholders to maintain PHM as the most sought-after health agency for clients in the health and pharmaceutical space.

Responsibilities
  • Deliver advanced analytics and insights for client deliverables, ensuring methodological rigor and scope adherence.
  • Lead client engagements, including performance reviews, business updates, and reporting.
  • Oversee reporting materials, case studies, and data-driven storytelling for internal and external stakeholders.
  • Identify opportunities to address client needs and foster revenue growth.
  • Empower BI leads to deliver comprehensive, data-driven proposals and insights.
Leadership & Team Development

Collaborate with Media and PHM leads to align staffing, scoping, recruitment, and candidate evaluation. Mentor and empower employees to diversify analysis and reporting opportunities. Foster relationships with stakeholders to align strategic recommendations. Create a results-driven work environment emphasizing teamwork, feedback, and recognition. Proactively address resource constraints and deadlines through analytical decision-making.

Strategic Innovation & Growth

Utilize client feedback, market research, and competitive insights to inform strategies. Develop central strategies connected to actionable insights and larger organizational goals. Act as a trusted advisor to clients and internal stakeholders. Establish tactical plans for analytics, optimizations, and performance strategies.

About You

Detail-oriented, data-driven problem solver with strong storytelling abilities. Experienced in managing multiple projects under tight deadlines. Collaborative leader with clear guidance and communication skills. Skilled in relationship management and operational excellence.

Qualifications

Bachelor's degree required (BS in analytics, business, or related field preferred); Master's degree a plus. 8-10+ years of experience in data, analytics, and marketing. 3+ years managing high-performing teams. 3+ years in pharma, OTC, or wellness verticals. Expertise in analytics platforms (e.g., Datorama, Power BI, Crossix, IQVIA). Proven skills in strategic thinking, conflict management, talent coaching, and change management. Ability to travel up to 30% as needed.

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $135,375.00 - USD $194,460.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

Vacancy posted 2 days ago
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