Digital Copywriter

Required Skills & Experience

2+ years of copywriting experience that brings a unique voice, perspective, and exceptional storytelling instincts. \n\nExperience creating content that feels fresh, clever, and culturally relevant rather than overly corporate. \n\nBrings a sharp creative voice with the ability to craft clever, culturally relevant content that feels fresh, memorable, and authentic. \n\nUnderstanding of how athletes and consumers naturally communicate and can translate brand messaging into authentic, relatable language. \n\nAbility to write across formats, from product headlines and web copy to longer-form storytelling. \n\nAbility to balances creativity, speed, and attention to detail. \n\nComfortable receiving feedback, defending creative decisions, and iterating quickly. \n\nStrong portfolio demonstrating short-form and long-form writing across digital channels. \n\nStrong understanding of digital ecosystems and channel-specific content best practices. \n\nAbility to manage multiple projects and shifting priorities in a fast-paced environment. \n\n \n\nPortfolio Requirements \n\nCandidates should demonstrate: \n\nCross-channel writing experience across web, social, email, ecommerce, and digital experiences. \n\nStrong examples of both short-form and long-form copy. \n\nClear storytelling, messaging hierarchy, and consumer-focused thinking. \n\nThe ability to translate a brief into impactful digital content. \n\nWork that showcases voice, personality, creativity, and strong writing craft. \n\nA clear articulation of the challenge, approach, and rationale behind the final work.

Job Description

Position Summary \n\nThe Digital Copywriter will support the North America Digital Creative Studio by creating and adapting consumer-facing content across digital channels, including web, app, email, and a newer partner channel with Amazon. This role will help shape how content lives across owned experiences by applying digital copy standards, voice and tone guidance, content hierarchy, and storytelling best practices. The ideal candidate combines strong writing craft with digital expertise and can quickly translate briefs, business needs, and existing creative into compelling consumer copy. The role supports digital standards development, quick-turn sport reactive needs, and UX-informed content execution across the digital ecosystem. \n\n \n\nResponsibilities \n\nWrite and adapt consumer-facing copy across web, app, email, and Amazon. \n\nTranslate briefs, business objectives, and brand narratives into clear, compelling digital copy. \n\nSupport the development and application of digital copy standards, voice and tone guidelines, and content best practices. \n\nPartner closely with designers, art directors, producers, and cross-functional stakeholders to bring digital experiences to life. \n\nCreate content that supports customer journeys, user experience, and channel-specific needs. \n\nExecute quick-turn copy adaptations and digital production requests while maintaining quality and consistency. \n\nPresent and explain copy choices, content strategy, and messaging recommendations to stakeholders. \n\nIncorporate feedback effectively while maintaining brand voice and digital best practices. \n\nContribute to playbooks, templates, and examples that improve consistency across digital experiences.