Social Media Manager

Job Description

Job Description

As a Social Media Manager, you'll define and execute social media strategies that attract, engage, and connect audiences to authentically enhance Opry Entertainment Group's (OEG) portfolio of brands. You'll animate social media and content strategies through deliberate planning, goal setting, and management to expand digital audiences across our iconic venues. As the ideal candidate, you'll embody passion and creativity while sharing your pride in our legacy through innovative digital experiences. You'll cultivate engagement and drive revenue across all brands and channels with your winning attitude and collaborative spirit, creating unforgettable experiences that connect artists and fans around the world. Reports to Director of Social Media.

• Lead comprehensive social media and content strategies. Develop strategy through deliberate planning, goal setting, and content management that reflects our authentic voice and legacy.
• Set clear objectives based on goals and guidelines, competitive research, identified audiences, and known motivations. Leverage the best available promotional and creative tactics, techniques, digital tools and platforms.
• Develop and implement processes, workflows, and social media playbooks. Define social content calendars, production timelines, and reporting to support goals and objectives for assigned brands and respective social channels.
• Partner with social media content creators to define strategy, foster teamwork, and encourage innovative thinking. Guide the planning, capture, creation and curation of compelling, original content that enhances brand visibility, engages our audiences, and drives action. Write compelling copy in brand voice, shoot, edit, publish, and share original, high-quality content and short-form video.
• Collaborate and maintain partnerships. Work with marketing managers, data analysts, artist relations, operating leaders, sponsorships and other team members to identify and understand the target audience, needs, and opportunities to optimize return on investment (ROI) and customer experience. Manage relationships with external vendors, artist teams, and partners who provide content, support, and media services.
• Drive audience growth and engagement. Grow social following, expand customer databases, improve retention and conversion, and direct revenue generation across all brands and channels.
• Analyze and report performance. Track, analyze, and report on relevant social data, metrics, insights, and best practices. Act on the information to offer continuous improvement. Establish the ROI impact of social media on overall marketing efforts to share with management and stakeholders.
• Manage community and events. Interact with fans in real-time, participate in online conversations, answer questions, and create content that will spark discussion on networking sites. Monitor livestream events on various platforms. Optimize brand pages to maximize visibility of social content.
• Collaborate with internal departments (public relations, guest relations, sales, operations, etc.) to report customer/fan feedback, manage brand reputation and coordinate actions.
• Perform other duties as assigned.

Ryman Hospitality Properties, Inc. (NYSE: RHP) is a leading lodging and hospitality real estate investment trust that specializes in upscale convention center resorts and entertainment experiences. The Company’s holdings include Gaylord Opryland Resort & Convention Center; Gaylord Palms Resort & Convention Center; Gaylord Texan Resort & Convention Center; Gaylord National Resort & Convention Center; and Gaylord Rockies Resort & Convention Center, five of the top seven largest non-gaming convention center hotels in the United States based on total indoor meeting space. The Company also owns the JW Marriott Phoenix Desert Ridge Resort & Spa and JW Marriott San Antonio Hill Country Resort & Spa as well as two ancillary hotels adjacent to our Gaylord Hotels properties. The Company’s hotel portfolio is managed by Marriott International and includes a combined total of 12,364 rooms as well as more than 3 million square feet of total indoor and outdoor meeting space in top convention and leisure destinations across the country. RHP also owns an approximate 70% controlling ownership interest in Opry Entertainment Group (OEG), which is composed of entities owning a growing collection of iconic and emerging country music brands, including the Grand Ole Opry; Ryman Auditorium; WSM 650 AM; Ole Red; Category 10; Nashville-area attractions; Block 21, a mixed-use entertainment, lodging, office and retail complex, including the W Austin Hotel and the ACL Live at the Moody Theater, located in downtown Austin, Texas; and a majority interest in Southern Entertainment, a leading festival and events business. RHP operates OEG as its Entertainment segment in a taxable REIT subsidiary, and its results are consolidated in the Company’s financial results.

Company Description

Ryman Hospitality Properties, Inc. (NYSE: RHP) is a leading lodging and hospitality real estate investment trust that specializes in upscale convention center resorts and entertainment experiences. The Company’s holdings include Gaylord Opryland Resort & Convention Center; Gaylord Palms Resort & Convention Center; Gaylord Texan Resort & Convention Center; Gaylord National Resort & Convention Center; and Gaylord Rockies Resort & Convention Center, five of the top seven largest non-gaming convention center hotels in the United States based on total indoor meeting space. The Company also owns the JW Marriott Phoenix Desert Ridge Resort & Spa and JW Marriott San Antonio Hill Country Resort & Spa as well as two ancillary hotels adjacent to our Gaylord Hotels properties. The Company’s hotel portfolio is managed by Marriott International and includes a combined total of 12,364 rooms as well as more than 3 million square feet of total indoor and outdoor meeting space in top convention and leisure destinations across the country. RHP also owns an approximate 70% controlling ownership interest in Opry Entertainment Group (OEG), which is composed of entities owning a growing collection of iconic and emerging country music brands, including the Grand Ole Opry; Ryman Auditorium; WSM 650 AM; Ole Red; Category 10; Nashville-area attractions; Block 21, a mixed-use entertainment, lodging, office and retail complex, including the W Austin Hotel and the ACL Live at the Moody Theater, located in downtown Austin, Texas; and a majority interest in Southern Entertainment, a leading festival and events business. RHP operates OEG as its Entertainment segment in a taxable REIT subsidiary, and its results are consolidated in the Company’s financial results.